Every company, entrepreneur or influencer who’s investing their time and money on social media marketing cannot ignore Instagram. Why? Because Instagram has 1 billion users. In 2016, Instagram had just…

By now, all marketers have been sensitized to the importance of digital marketing. The world is going digital and so is marketing. Digital marketing alone has a comprehensive definition. It…

Before getting started, let’s first learn what influencer marketing is. What is Influencer Marketing? In simpler terms, influencer marketing focuses on using key leaders to drive a brand’s message to…

All text and no images make your webpage a dull one! I am not going to waste any more words by overstating the universal fact that illustrations and graphics are…

In 2018, what’s the first thing that a consumer do if they want to buy something? The days of visiting the shops to inquire about each and every product are…

A key marketing goal for all kinds of companies, big or small, is to find successful ways to engage with their customers. Engagement facilitates two-way communication and two-way communication has…

WordPress websites are the hottest thing on the Internet, but few know about Silo-ing; an excellent technique which instantly ups your ranking on search engines and improves the organizational structure…

There’s no better time to build a personal brand with content marketing than NOW. With content marketing at the rise, this marketing type is outperforming traditional marketing. Today, it is…

Blogging has evolved tremendously since 1994 when the first blog was written. Today around 53% of the marketers rely on content purely to drive traffic to an official blog. The…

There has been a rise in the freelance economy in the recent times. And this rise has brought a pool of freelancers who want to work in a flexible manner…

The quote ‘Content is King’ has been thrown one too many times around a marketer’s table. The backbone of any marketing strategy is its content. Similarly, the term SEO will…

The field of marketing is witnessing a tremendous rise and is trying to incorporate numerous tactics to stay on top. Brands have been using many techniques over all these years…

The Google Algorithm is a tricky customer to deal with. Its updates are as frequent as a OnePlus phone release. Therefore; it’s hard to comply with it’s changing demands.  Consider…

Whether you are an aspiring author or a digital marketer, you must familiarize yourself with Essay writing and Long-form writing for both academic and professional purposes. Before we learn how…

The ultimate goal of an effective email marketing campaign is to bridge the chasm between potential customers and loyal customers. With increasing number of emails hitting the mailbox of the…