Every company, entrepreneur or influencer who’s investing their time and money on social media marketing cannot ignore Instagram. Why? Because Instagram has 1 billion users. In 2016, Instagram had just…
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By now, all marketers have been sensitized to the importance of digital marketing. The world is going digital and so is marketing. Digital marketing alone has a comprehensive definition. It…
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Before getting started, let’s first learn what influencer marketing is. What is Influencer Marketing? In simpler terms, influencer marketing focuses on using key leaders to drive a brand’s message to…
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All text and no images make your webpage a dull one! I am not going to waste any more words by overstating the universal fact that illustrations and graphics are…
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In 2018, what’s the first thing that a consumer do if they want to buy something? The days of visiting the shops to inquire about each and every product are…
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A key marketing goal for all kinds of companies, big or small, is to find successful ways to engage with their customers. Engagement facilitates two-way communication and two-way communication has…
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WordPress websites are the hottest thing on the Internet, but few know about Silo-ing; an excellent technique which instantly ups your ranking on search engines and improves the organizational structure…
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There’s no better time to build a personal brand with content marketing than NOW. With content marketing at the rise, this marketing type is outperforming traditional marketing. Today, it is…
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Blogging has evolved tremendously since 1994 when the first blog was written. Today around 53% of the marketers rely on content purely to drive traffic to an official blog. The…
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There has been a rise in the freelance economy in the recent times. And this rise has brought a pool of freelancers who want to work in a flexible manner…
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The quote ‘Content is King’ has been thrown one too many times around a marketer’s table. The backbone of any marketing strategy is its content. Similarly, the term SEO will…
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The field of marketing is witnessing a tremendous rise and is trying to incorporate numerous tactics to stay on top. Brands have been using many techniques over all these years…
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The Google Algorithm is a tricky customer to deal with. Its updates are as frequent as a OnePlus phone release. Therefore; it’s hard to comply with it’s changing demands. Consider…
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Whether you are an aspiring author or a digital marketer, you must familiarize yourself with Essay writing and Long-form writing for both academic and professional purposes. Before we learn how…
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The ultimate goal of an effective email marketing campaign is to bridge the chasm between potential customers and loyal customers. With increasing number of emails hitting the mailbox of the…