To answer the question, you must have the detailed information about the subject “Content Marketing”. Currently, it is the leading marketing technique that enhances the website traffic and sales but due to the less awareness of the procedure to execute it, few may spend rumors about it.
You have to research well about the topic, applications, benefits, and the drawbacks, to get the complete view of its outcomes. Also, a well planned and strategic approach is needed to generate traffic through the content marketing. We have gathered few details related to the topic to render more information regarding the same. Read the article carefully, before adopting the procedure for promotion of your brand.
What is Content Marketing?
Content Marketing is the strategy to create relevant and quality content that retains the valuable customers and attract more profitable customers. Nowadays, people prefer it due to its huge advantages. However, few entrepreneurs may find it purposeless. This mixed review is basically created due to lack of information or patience. Good amount of time and investment is needed to make it work.
How Content Marketing Works:
Content marketing is a step-wise process that can be understood through the below-given flowchart. There are 03 stages of successfully executing the content marketing including Creation, Seeding (Promotion) and Conversion. Conversion of visitors to clients is directly affected by the content quality and the promotion of the content.
Content Creation –
Create the quality content in the form of blogs, articles, web content, videos and more. With the increase of internet use, engagement of user has been shifted to blog and article reading. However, the blogs must contain only valuable and engaging contact that can benefit them. As the main purpose is to retain the valuable customers.
Alongside, promotion of the content on various social platforms also referred as seeding, is also must. Both creation and promotion will go hand in hand. Lack of attention on any of the steps can lead to bad content marketing strategy.
Now, comes the final step, here you need to convert your visitors to customers. You can take help of e-Newsletters, PDFs, E-books and other materials to collect the information of visitors and contact them to avail your services/ products.
How “Content Marketing” Grow your Business?
Following the correct content marketing strategy can offer tons of benefits to your business. Below, we have tried to render a precise view on the benefits of the same from website traffic to cost-effectiveness.
Some Important Facts
We have collected some important facts that will help you in getting the complete picture of the process. Now, make your own decision to follow the trend of not.
- Daily video views on Facebook increases from 04 billion to 08 billion from April 2015 – November 2015.
- Infographics increase the reader’s time span on your blog
- Colored visuals enhance the interest of the reader by 80% hence, use colorful images.
- Impressions on video ads through mobile and tablets enhanced whereas it has been declined from 62% to 50% through Computers.
Hence, as per the conclusion, yes actually “Content Marketing” works. It is not a buzzword but a completely planned strategy to drive huge traffic to your website. Prior to making any misconception, we suggest you to get detailed information on content marketing.