It is the time when technology is bringing everyone together and it’s going to bring a drastic change in the world of content marketing. The people from around the globe and from different backgrounds are getting connected to the internet. So in this era of technology – Content is your primary key to target the masses and convert them into customers.
Content marketing is all about getting your message across the right audiences using the right tools or channels that generate revenues. But today’s complex market is constantly changing, people are making use of new ways and new technologies to reach their target audiences. And to keep up with this changing fashion of technology you need to update your marketing strategies keeping in mind the latest and upcoming trends.
So far, there are no such rules on how you can develop your content marketing strategy. You just have to keep on following the trends to help you get going in the game.
Let’s take a look at some of the top trends which are surely going to be a big hit in 2016!!!
In the recent years, there has been a great boost in the mobile internet users and this is going to grow, without any doubt! And today, with many companies taking a mobile first approach, it is a new and highly effective way of reaching a large number of potential customers. Many social media websites like LinkedIn and Facebook are allowing people to host channels, pages and platforms to post content every day, and this media is both free of cost as well as paid. And in 2016, many new platforms are coming that will allow publishing and sharing content for free. With this emerging #Gomobile trend, you can target a large number of audience in less time and convert them into your customers.
Visuals and images make the content more interactive and more engaging for the users. As we are in the era where time is money, people are lacking the attention span, which needs to be pushed through introducing more and more visual content to make it viral and reach a large number of users. Also, with gadgets like Oculus and virtual reality gears coming-in, it’s going to be an explosive year for visual content.
SEO search is moving to Social Media
These days consumers are approaching more social media platforms while looking for products and services as compared to directly searching on the various search engines. And there are a couple of different reasons for why this shift is happening – Firstly, users are more likely able to find much interactive and visually appealing content if they search on social media which helps in better understanding and decision making. Secondly, they can find reviews and comments of the existing users of social media which can be of much help to them. The web media has made it so common to share your views with everyone and if it is about your business, your customers would definitely want to know why and how. Also, ‘word of mouth’ is still a very important factor in this world of competitive marketing which serves as a great marketing tool to any brand.