In the past years of Internet, the websites were only a static thing created by web developers, and even little changes required a designer or a programmer. But then came a blog, which has brought an incredible change in the way the online content is published and how the online marketing is being done today.
Blogs are changing everything and within the last few years, they have spruced-up the whole online marketing world. Blogging being one of the most popular space for content sharing makes your online marketing dynamic and more interactive. These days we have many blogging softwares and platforms for content sharing, like WordPress – which has millions of users across the globe and also offers a free basic version for people to publish and share content.
Key reasons why blogs are termed as a magnet of content marketing:-
Blogs are your own media to share content, unlike other social media channels and websites who have their own set of criteria for publishing and sharing, and even have a lot of limitations. Plus, a blog has an added advantage of reaching a large number of people by staying on the web 24 x 7.
Part of Social Media
Blogs are a part of Social Media only, and today it is important to share it on other online media channels rather than just linking it to your own website. Through social posts and reviews, blogs provide an easy way to communicate as well as interact with your existing and potential customers.
Cost Effective & User-Friendly
Blogs offer a streamlined content management system at a much lower cost than many other CMS software. They feature a user-friendly interface as compared to the other content management tools, some of which require a proper training to work on.
Increases your SEO rankings
Blog increases your rankings for SEO/SERP. Unique and fresh content is still a key factor for escalating your rankings in Google and other search engines and targeting your users. List keywords for your business and use them in your content, and post them regularly to beat your competitors.
To drive sales through blogs, write blogs and share posts about your products and services like how to use them and provide content to your potential customers in context to the information they want to know. You can also link your product pages with your blog to support your sales.
Today, when everything is going online; blogs serve as a great medium for content marketing. And whether you are in a small scale business or own any established brand, blogs play a vital role in making your brand image grow.
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