The internet is ever evolving, I think that is a bit obvious now, Google making changes all the time (and rightfully so), Facebook adding new features and literally being the 2nd internet, LinkedIn with its own set of more specific and niche demographics, email marketing rising at a rate of 47.93%, so on and so forth…
So, what else needs to evolve with the internet? According to Brand Marketer, if you follow these 4 simple guidelines, coupled with your Analytics reports, your content, type of content, language, and frequency will evolve automatically.
#1 List Posts
Whilst lists provide less substance, it allows people to gain more information for themselves and therefore instant gratification. Especially with information overload, lists are a very good way to get readers interested in your content.
#2 Pictures & GIFs
Clearly with more and more social media dependence along with YouTube, Instagram and so on, pictures and animated GIFs are more popular. Plus it is easier for your target audienceto consume that information faster than content only.
#3 Posting Regularly
You have to have to have to post regularly. Whilst each post won’t result in loads of traffic, regular posts will generate regular traffic, and based on the type and kind of post, social sharing will build momentum.
#4 Know Your Audience
The tone of your content over time should be defined by your target audience. Clearly a senior homecare agency would not use pop culture references and tone, and on the flip side companies like Apple would use both i.e. pop culture references as well as some more heavy content depending on the context.
No doubt things will change and continue to change as we progress, but keep your primary goal in mind i.e. your content whether it is in the form of articles, Online PR, Video, Podcast, ebook, or any other form, should always drive traffic, leads, and eventually sales. If that is not what you see then you need to re-think your strategy, and again the 4 guidelines above are a good place to start.
