Creating quality content with originality is a must ingredient for Online Marketing. No matters what thought you produce just make sure that you write it differently with utmost uniqueness. Understand the benefits of quality content and implement the same. This is the only way to get the most out of your business. Unlike the previous year, more emphasis will be given to the structure and quality of content along with user- experience.
Be Crisp but Meaningful
Contents
For writing online, the most preferred thing is to write a short article with high information base. It is meaningless if you write lengthy content without any information. Readers will not prefer to move forward with the article. Alongside it reduces the user’s interest in the services. Hence, no need to write long articles just to engage the users.
Readers spend less than 15 seconds on a page to check the information. If doesn’t find the content helpful in the first paragraph then they will not prefer to read the article further. In addition, it has been noticed that direct readers will spend more time on your article then the preferred ones. Hence, it is better to enhance that quality of the article by including facts, figures, and images that explain the content better. While writing the article deem the below provided tips
- Use bullet Pointers & Sub-headings
- Bold the Facts & Figures
- Explain the topic with the help of images or infographics
Create Short Headlines
It has been noticed that 80% readers check-out headlines first and only 20% of them will prefer to click the article. The heading is the first and foremost attraction of your article that Google sh0ws in the search engine. Impressive headlines attract more users hence, make the title/ heading of the article catchy that make readers irresistible.
Some samples of attractive headlines-
- “21 Harsh But Eye-Opening Writing Tips from Great Authors”
- “101 Best Classic Comfort Food Recipes”
- “10 Stupidly Simple “Hacks” To Win at Content Marketing”
Benefits of Infographics
Images interact with the users in a better way than the content. People prefe
r to read the content of image rather than reading the complete article. So, include infographics in your content to enhance the credibility and for better understanding of the users. As we have mentioned that people skip the page after reading just the first paragraph, hence, to hold the attention of the users upload good quality infographics. The practice of using infographics in the article also helps you in decreasing the bounce rate of your website.
User Connectivity Rules
User-connectivity is the most required ingredient of quality content that no writer has to forget. The only factor that helps you in increasing your Google Search Ranking is the connectivity of con
tent.
- 2% readers open article with personalized subject lines.
- To get details about the firm, 70% of consumers prefer published articles.
Written by Maniprabha
