With the change in the user’s behaviors, Google keeps on updating its search algorithm, every year. Considering the trends of 2015, few latest changes have been introduced in norms of Google search algorithm. Statistics states that top ranking sites are more likely to be clicked than the websites that rank on the second page of Google Search. Attaining the top ranking in Google Search is a tedious task, hence, we have listed top-most factors that directly affect the website ranking. To achieve the goal in 2016, check the latest factors to be considered to enhance the sales and traffic.
Various factors have been considered by Google to rank a website. Have the look of 08 mostly recommended factors.
Also, read 04 Top Google Search Ranking Factors
1. Content is King
Content is the very first element, to be considered by Google. Quality and user-friendly content holds the attention of your customers and can convert them into potential clients. Content plays a vital role in the growth of the website. It is advised to avoid keyword stuffing in your article as it increases the bouncing rate that in turns drop down the Google search ranking. You can also add facts and images to increase the user engagement.
2. Social Media Promotion
Produce shareable content and promote the same on the various social networks. To enhance unique visitors to your website, social media is the best platform. No matter what products or services you deliver, through social networks, you can drive immense traffic to your website.
3. Mobile Friendly
According to the latest update of Google Search algorithm, priority will be provided to those websites that have a responsive interface on mobile devices as well. This change has been included after considering the search traffic data of 2015, according to which around 46% customers use mobile devices for search.
Also, Read Key Components of Mobile SEO in 2016
4. User Experience Matters
The overall performance of the website is considered in this section. Google deem the activity of users in order to give points to your portal. If a user stay on your website for more time then Google will appreciate it and provide plus points. To enhance the user experience, check out the provided tips
- No Technical error should persist
- Fast loading time
- Remove all Technical glitch to enhance user experience
- Build Brand Value
- Increase Referral Traffic
- Get Indexed in search result
Analyze the best-suited keywords for your products and services and target them either by paid search campaign or by traditional SEO techniques. Select only most relevant keywords in order to drive valid traffic. Good Keyword base is utmost required to rank the website on the Google.
Also, Read Ultimate SEO Content Strategy
Google rank only trusted websites only. Now, you must be wondering how this trust can be built. Well, there are few factors that are considered by Google before providing a rank to the page. These factors are-
- Domain Age
- Outbound links
- Page Visits
8. Location Markers
Valid information published on your website such as contact details, address and more increases the trust in your services. Customers prefer to avail services from a trusted source only. Hence, do not forget to add a valid address in the contact section and list it in the Google map.
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By Maniprabha Singh