05 Most Effective Types of Content to Boost Online Business

Content is the most influential requirement for all online businesses to enhance the traffic and sales. Nowadays, Content Marketing is blooming everywhere. With high-quality content, any online business can do wonders. Now, you must be thinking how content can help you in achieving the goals. Well, Google has updated its search algorithm according to which preference will be provided to unique and quality content. Well-written content can drive huge traffic to your website. So, If you are struggling to drive traffic through traditional online marketing practices then read the provided details and check-out the benefits of different types of content.

1. Blogs/ Articles

Building company blog helps in increasing search ranking with very less investment. Maintaining a good blog is the simplest initial step towards the promotion. It doesn’t take too much efforts so, why to wait, just start your own company blog and convert your visitors into the prospective customers. It is a cost effective method to attract your clients by providing them quality information, hence, do not forget to make your personal blog. Even, a company can start guest blogging to spread awareness about their services. Blogging in any form will only add value to your business, however, only write quality content to attain the top ranking on Google.

Also, read 4 Ways To Make Your Blogs Better

2. Visual Social Media Content

   Contents

   • 1 Visual Social Media Content
   • 2 Case Studies
   • 3 Infographics
   • 4 Videos

Social media is a platform where you can shout loud through your visual content and users get attracted towards your services. Just place the well-prepared visual content on various social networks and get the quality customers.

As per sources, 74% of customers rely on social media to decide about the authenticity of the product prior to purchasing. Engagement of users has been enhanced with an elevated graph on social networks. Hence, in order to take maximum advantage through social media platforms, post witty feeds with quality images.

3. Case Studies

 Readers of the recent era are smart. They love to read the facts and real stories. Case Study has the power to convenience your clients that you provide quality services. It expresses your struggle of developing premium services.

How to develop an Effective Case Study-

• Write a summary of the study and a preview of the outcome.
• Describe the challenges that your business face and the ways how you have resolved it.
• Take an approach of describing the solution in a step-wise process.
• Describe the benefits of following the solutions
• Wind-up the case study with a conclusion and a call to action

4. Infographics

To offer crisp and quality information, Infographics is the best option. Just try it once and see the impact on your bounce rate. Users avoid reading simple content except it is written by top bloggers or author. Hence, to enhance the user engagement, infographics

• Benefits of Infographics
• Helpful in creating viral content
• Enhance User engagement
• Decrease the bounce rate

Also, read 08 Ways to Get on the 1st Page of Google

5. Videos

Videos are the latest trends as Google is rendering preference to the videos. It is a human nature to focus on entertaining things more rather than focusing on just information. Also with the increasing number of mobile users, videos are

Benefits of using Videos-

• Increase engagement of mobile users
• Videos are the best source of conversions
• Interesting medium to transfer information

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By Maniprabha