Content Marketing has overpowered the traditional online marketing techniques. From past year, many entrepreneurs have struggled a lot in generating quality leads although the graph of online readers has been elevated. People spend tons of money on advertising but are unable to enhance the conversion rate. Considering the user’s behavior, some changes in the online marketing techniques has been implemented. As per the latest trends, quality information is preferred than direct targeting. Content Marketing refers to the distribution of quality information as per the strategical approach. Check the details provided below-
Why companies prefer Content marketing over online marketing?
Here are some benefits that companies are reaping. However, to achieve the maximum benefits, it is necessary to grab the maximum details on content marketing prior to implement in your online firm. It may seems easy but due to lack of information few online businesses have failed to make the most out of it. Hence, it is always better to have the complete and better understanding of the concept.
- Risk Mitigation- Intensity of risk reduces by plotting a well-planned content marketing strategy.
- Lead Generation-
- Lead Nurturing
- Lead Scoring
How companies use content marketing?
As per the recent details, online companies are employing the below methods to promote their business by Content marketing. You can implement any of the content pieces to
- Non-blogging social media- 79%
- Article Posting- 78%
- In-person Events- 62%
- E-newsletters- 61%
- Case studies- 55%
- Blogs- 51%
- White papers- 43%
- Webinars/ webcasts- 42%
The mostly preferred content to engage users is social media content.
Expenditure on Content Marketing–
Overall expenditure on content marketing is lesser than the traditional online marketing. Readers can have a look on below image to check the company-wise expenditure on content marketing.
By Maniprabha
