Want to enhance the sales this year, 2016? Tryout Video Marketing, an innovative idea to attract customers without bothering them. It is a fun way to engage people from different regions. As per the statistics of 2015, Video ads have shown tremendous conversion rates in comparison to online marketing. These ads are short but more informative as in a mere 30 seconds, viewers get the complete information about the product benefits and use. By direct targeting, entrepreneurs can boost web traffic and sales of their online business in 2016. Hence, adopting video marketing is great and innovative idea to enhance the sales. Let’s check out the benefits of video marketing below-
Benefits of Video Marketing
1. Interactive Medium
Videos are more interactive and interesting medium to transfer information to your users. Without imposing, it converts the viewers into dignified customers by rendering the complete idea of the product. And the response to video ads is much higher that the paid ads. In addition, the best part of Video marketing is its cost effectiveness.
2. Time Savvy
Videos are a time saving method for users as they can hear the video, if not able to watch. However, users only search for an article if they really need some information. It stimulates the visual and audio senses of the users and helps them in receiving more information, where a plain text article fails.
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3. High Reach
Videos have higher reach, i.e. within a short span you can reach to the large volume of customers. It has been analyzed that videos get more shares than the articles. Videos uploaded on social networks such as Facebook receive 10 times higher reaches. Hence,
As per the user’s behavior in 2015, mobile view has increased tremendously. The videos are very-much mobile friendly. Hence, the maximum views has been recorded from the mobile devices and the bounce rate through video targeting is also very low.
Now, you must be wondering the about the base on which we are offering these benefits. Hence, for making our point valid, some facts related to video marketing are mentioned below. These facts are collected from various sources, available on the internet.
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Some facts that you must know about Video Marketing
- 85% people are more likely to buy the product after watching the video.
- Videos generate 1200% more shares than images and text combined.
- Company revenue increases 49% faster, every year, if using videos for promotional activities.
- Enhance 157% organic traffic through search engines.
- Around 50% user watch videos through mobile devices.
- Through videos, conversion rate increases from 2.9% to 4.8%
- 92% of mobile video viewers share it
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