Considering the importance of the content marketing in the current era, entrepreneurs are drawing their attention towards it. The concept may seem tempting however, only a few are aware of its process. Lack of information is the main reason of the unsuccessful execution of this widely adopted marketing concept. Hence, to spread more information on the mentioned topic, we have compiled some do’s and don’ts for our readers.
“Content Marketing is not simply a campaign or a tactic, it’s a commitment.”
Content Marketing Do’s
To make your efforts worth, use these must follow guidelines and check where the shortfall occurs.
1. Identify the Target
Before creating a content, you must identify the for target customers, to whom you want to deliver the information. Knowing the requirement of your customers is necessary for every growing online business. To engage a high number of users, mention the common and relevant issues that customers are facing and also provide the solutions for same.
2. Engage Rather than Promote
Make sure your offer quality details in your content rather than just promoting your products/ services. Nowadays customers are smart, they will come to know whether you’re selling something or providing genuine details. According to a very well quote of David Ogilvy, let’s understand what a customer is.
“The consumer isn’t a moron; she is your wife.”- David Ogilvy
Promotions will go down the drain if your customer is not benefitted through it. Hence, analyze the requirement of your customer and make then engage by writing quality and informative articles.
3. Visual Content Rocks
To grab the attention of customers, include visual content in the form of an innovative image or infographics. It has been noticed that people tend to share or read the article that posses interesting images. Hence, use some quality images in order
Social platforms are in the first place for online marketing. Attract the customers through viral content, posted on social media. Viral content is the widely preferred content to increase the curiosity of the users. The initial thing that readers deem is the headline and the image of the article, displayed on the post.
5. Videos are In
Videos are in the trend; hence, if you want to enhance the web traffic in 2016 then create quality videos. It includes visual and audio content that will be received by the customers in a better manner. Videos increase the conversion rate hence, create innovative and simple videos that explain your services and products in a much better method.
Also, read Videos- A Fun way to improve sales graph
Content Marketing Don’ts
Here, some strictly avoidable things are mention. While drafting any article, make a habit to refrain these dont’s.
1. Content Reuse
Updated norms of Google Search Algorithm have made the nomenclature of ranking too tough. As per the revamped algorithm, preference is given to the Content. The very first rule to upscale your content is its authenticity and uniqueness. If you want to promote your products/ services then make sure your content is completely fresh. It is a strict no for copied content.
Also, read 04 Must Follow Tips to Create Original Content in 2016
2. Keyword Stuffing
While constructing any article for content marketing, avoid using too many keywords. Stuffing keywords decrease the readability of the article and reader looses the interest. So, refrain from using tons of keyword, just focus on the quality of the content.
3. Restricted
Don’t restrict to a specific platform or device, research about various platforms and innovative ideas to build more user. Make your web portal friendly to all the mobile devices. As the searches from mobile devices have been increased multiple folds in 2015, now the biggest challenge is to increase the traffic from mobile. You will lose the efforts is your website or services are not mobile-friendly.
4. Too Many Links
Link Building is necessary for online business but make sure you publish content on high PR blog sites. Publish your content on the renowned websites only. It not only enhances the quality of backlink but also increase the brand awareness. Hence, think about the good website while promoting your website.
5. Introduce Story-telling
To enhance the engagement, quality content should not limit to the information and images. The way of writing also matters. Hence, engage your readers by creating situations or by introducing the story telling method in your content. Think like a reader before creating content. As reading textual information doesn’t excite me unless it is written in the form a story.
To get the high-quality content, you can refer to the contentmart.com, India’s 1st marketplace. Place your order and connect with the proficient writers.
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By Maniprabha
