Social Media Marketing is definitely a crucial piece in defining any strategy for Online Marketing and without any doubt, Social Media is one of the most effective marketing tools when it comes to content promotion. However, most marketers fail to utilize it in an effective manner.
Just like any other process of product creation and promotion, you also need time for not only promoting content, but also for creating content and it is not always easy to create a buzz you are looking for and knowing what to publish, when and where you can increase the visibility and reach of your content.
Like everything else, there are few rules in Social Media which can keep you on the leading edge of Online Marketing.
Just follow the below tips and you’ll be sorted without a hitch:-
•Provide Information : The most appealing updates are the ones that offer something but don’t disclose everything, make your fans click on the link.
•Provide a Link: Make sure to include links to your brands. Adding links will increase the traffic on your website.
•Include Images: Visual representation results in increased engagement. A good image will also tempt followers to share the image and will make your post more viral.
•Be Mobile Friendly: Remember not to add more text in your post and try to add small file size creative, which can be easily accessed through a mobile device.
•Engage with People: Only posts do not increase engagement but comments and likes do. Try to put posts which can increase engagement rate on your posts.
•Scheduling: Schedule your posts for the time when the users are most active and follow the schedule on a daily basis. This will ensure more engagement from users.
•Call To Action: Let you readers know what you would like them to know.
•Punctuation: Use correct punctuations and capital letters in the correct places, and avoid abbreviations.
• Content: Use questions, facts, and figures to engage viewers and drive retweets.
•Retweet: Retweet relevant content for your audience, this will definitely increase engagement. Say thanks to people who retweet your posts.
• Shorten URL’s: Bit.ly links generate the most retweets, so shorten all your URL’s.
•No Human Faces: Images without faces get repinned more often than the images with faces. Studies have shown that images shared by brands, those are without human faces are repinned 23 percent more often.
•Little Background: When a background rises above 40 percent of the total image area, repins are typically halved or quartered.
• Multiple Colours: Images with dominant multiple colours garner more than three times the repins.
• Portrait Style: Images did best in the vertical orientation with an aspect ratio between 2:3 and 4:5.
Google+
•Use Hashtags: Use Hashtags, so more people can find your content. It’s a great way to reach people and for other people to find your posts as well.
•Tag Brands & People: Tag brands and people wherever applicable, they’ll get a notification and might engage with your post.
•What’s Hot: Use ‘What’s Hot’ to pick any fun and interesting topic. It is also an interesting way to find people who are currently on Google+ to start a conversation with.
•Use Full Size Images: Choose a bright, full-size image to add in your post. Do not add any link.
•Engage with Users: Engage with everyone who comments on your post or shares it. Engagement won’t happen if your participation will not be there.
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