According to Content Marketing Institute’s analysis, about 90% of B2C (Business to Consumer) marketers are using Content Marketing Strategies for their online business promotions. No wonder, effective content marketing strategies actually play a vital role in creating a stampede on your website, and it’s time to take full advantage of the Content Marketing to make connections with your existing and potential customers.
But, all these strategies will not make any sense if you do not have successful metrics to measure your Content Marketing Box Office. To analyse whether your strategies are working or not, or are you getting satisfactory ROI’s by the efforts you are making, you need to have an array of metrics in place to focus on.
We have compiled a list of few most important measures and tactics that will definitely give a true insight of how well your plans are performing.
- Unique Visitors- Page views can be distorted by visitors who click through several pages or repeat visitors, so unique visitor stats will tell you the size of your audience and how much traffic is of repeat visitors.
- Page Views- Page views will tell you how many and which of your pages viewers are consuming, it can help in identifying which type of content is performing well.
- Average Time Spent on Pages- Average time spent on a page gives you an insight into whether people are quickly skipping your content or sticking around.
- Email Opens & Clicks- Tools like MailChimp, Marketo, Eloqua or Act-On can tell you how many people have opened your Email and at what time, and these links can also tell you which links in your emails were more popular, which could help you in defining your future strategies.
- Social Media Shares: What type of content motivates visitors to share? Tools like ShredCount helps you in getting a unified statistic on the number of shares of a piece of content across all networks.
- Social Media Likes: You can measure your likes as a way of gauging shares since the posts which are “Liked” by users often shows up in the feeds of friends and followers.
- Comments: The number of comments on a content post can give you a measure to check your engagement rate. But, keep in mind that many conversations now happen on Social Media rather on blog posts.
- Session Duration: Session duration is also known as dwell time – it is the length of time a particular visitor spends on your page while visiting multiple pages
- Return Rate: It shows how many visitors have paid a return visit to your website or blog. It is return visitors v/s new visitors. It is always good to have return visitors with new visitors.
- Bounce Rate: Bounce rate is calculated based on the entry click and the exit click. If both of these clicks occur from the same page on your website, that is considered as a ‘Bounce’ because the reader has not clicked anywhere else on your website to explore.
- Pages Per Visit : While bounce rate measures the number of people who have not stayed on your website to explore, pages per visit quantifies people who do click around and spent time on your website.
- Unsubscribe: You can track retention of existing email list subscribers by keeping an eye on unsubscribers. Similarly, you can track new subscribers to see if your network is growing at the same time.
- Followers Count: For social media, the most important means of retaining a visitor is by getting a “Follow” request from them. By this, they will keep on getting our all recent updates and it will increase their chances of coming back. You can use many services to track your follower count such as Twitter Counter.
If you can track all these above metrics successfully, then you have an efficient integrated system for Measuring your Content Marketing strategies and can plan your future schemes effectively.