Without any doubt, everyone must be agreed with a thought that Content Marketing is the King. Not only Google, even every search engine platform has upgraded their norms of the search algorithm. As per which, quality of content is considered as the vital element and that enhances the standard of content Marketing. Hence, entrepreneurs are focusing on content quality in order to enhance their sales and market reach but the content is not the only criteria to judge your content marketing. There are something more to it that every marketer must know prior to executing the process.
We have provided some must follow content marketing tips to excel your efforts.
Tips to Improve Your Content Marketing Efforts
Contents
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Imperative Research-
Well- researched article having quality information and facts will always be preferred and will remain in the trend. It not only attract the user’s attention but also retain them on the article. Informative articles have a massive conversion rate. Consumers love to read the article with good information rather than just promotional articles. So, never ever try to copy or rephrase the article. It is suggested to research well on the topic and provide some irresistible information to hook up your readers.
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Expertise Writing Skill-
Writing is an art that has tremendous effects to attract the customers. It is all about the presentation of the information that people like to read. Playing with words and placing them at the correct place, not only enhances your writing ability but also increases your readers. Write as if people will only prefer your blog to get the details. Make them hooked by telling a story.
Also, read How do you Measure Content Marketing?
Some facts
- Users react on personalized subject lines 22.2% more.
- Story-telling has better engagement rate that simple information.
- Headings with numbers are more likely to be clicked.
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Intelligible Visuals-
The impact of visual content is more than just text. Images are the best way to grab the reader’s engagement. These are the very renowned sayings but the fact is that images having good information i.e. Infographics are the exact medium to upscale the reader’s attentions. Most of the marketers are still using only images with no facts, which is not paying them in a right manner. Hence, to decrease the bounce rate and to engage more readers, include well-executed infographics. Visual content is easy to digest and a fun way to share.
Some facts
- Visuals enhanced the inclination of readers by 80%.
- Infographics enhance the ability to understand the concepts by 95%.
- Visual content is 67% more persuasive.
- Infographics increase the brand awareness.
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Effortless Promotion
Writer’s work doesn’t end with the completion of the article, bring the readers to the blog or article is also necessary. Share your writing piece with on social platform and check the response. This process not only brings readers, however, will also help you in improving your writing skills. Provoke your readers to comments and share your article by writing a good “call-to-action”. A good number of shares, likes and comments will enhance the credibility of the article.
Also, read Content Marketing- Do’s & Don’ts
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By Maniprabha
