As the engagement rate of social media platforms is too high, every entrepreneur is using the same for promotional activities. People of almost every age group have an account on all or at least one social platform. Considering the Facebook as the most engaging platform, marketers sometimes rule out the LinkedIn. However, with almost 400 million members, LinkedIn is the widely preferred social network for professionals.
Moreover, it has been noticed that marketers who are not using the LinkedIn for promotional activities are skipping few most important things to achieve the desired conversion rate. Stats show that the linkedIn has higher conversion rate than the other social networks. Hence, here we have mentioned some of the most effective tips to engage more people through LinkedIn.
1. Make Impressive Company Profile Page
LinkedIn is a professional platform and you can benefit your firm by getting good conversion rate. You can make the company page more impressive by using free customized banners. A single company can avail up to three linkable banners to the Products & Services section that is great a great option convert the LinkedIn traffic to your company’s blog, landing page or services page. This can be the turning point for your company as very few are aware of this feature. Customize your company profile page and see the difference.
2. Publish Content
Publish quality content on a regular interval to enhance the engagement on the LinkedIn blog. LinkedIn has its separate blogging section where you can post persuasive content to make the people aware of your product and services. Monitor post comments, shares, likes, and clicks to offer relevant content on similar topics.
Morning time is the peak time when an active involvement of companies and people has been encountered. Hence, it is the best time to get a high number of impressions on LinkedIn. Even it is also preferred to closely gauge the conversion rate on different timing. So it is recommended to keep posting the relevant images and link to grab the attention of the users.
4. LinkedIn Lead Collection Widget
For testing the budget of an ad campaign, LinkedIn Lead Collection widget is the best resource. After setting this widget, a small box will appear on your company’s page that allows customers to submit their email-Id through one click. This is the faster process to generate a high number of leads than the usual. The feature works better with the mobile user.
So what is stopping you? Adopt the listed tips now for enhancing the conversion rate.
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