The aim of an online marketer is to promote the products in a well-planned manner so that they can enhance the conversion rate or increase the sales. In order to achieve to achieve the same, you follow various tactics such as Link building, Social promotion, content marketing, paid campaigns and more. Link building and social media promotion require less amount of investment; however, good amount of investment is obligatory for paid search campaigns.
Paid Search Campaign or CPC (cost-per-click) advertising should be specific as you have invested into it and to get benefitted, it is utmost necessary to execute the campaigns correctly. Hence, here we have provided some awesome tips to improve the effectiveness of your search campaigns.
1. Use Appropriate Keywords
To implement the concept in a better way; the very first necessity is to choose the correct and most appropriate keywords. You can either use the paid tool such as Keyword Discovery or free tool, named Google’s Keyword Tool to select the right keywords for your campaign. While choosing the keywords, always keep in mind that the competitions should be medium.
2. Target on Specific Time
Google has provided a provision to set the timing of the ad campaigns. Track the behavior of your customers and schedule the campaign for the specific time period, when the searches are high. Under the option of “Edit Campaign Settings”, you will be able to access a handy option named Ad Scheduling that permits you to automatically turn your campaigns on and off at specific times.
3. Long Tail Keywords
Always target long tail keywords as their search-ability is good and have less competition. You can select the most relevant long tail terms with the help of Google Keyword Planner. This will also make your CDC cost effective as it is better to pay for long tail terms than generic keywords which are costlier. To understand the concept let’s take an example of B2B keyword, ‘valve’. It is better to target ‘pneumatic pilot valve’ in spite of generic keyword ‘valve’. The CPC of generic keyword will be much higher than the long tail keywords.
4. CPC Management Tools (Google AdWords)
Along with the Google’s keyword tool, two others are also there to help you i.e. AdWords Editor and Google’s Search Query Performance Reports. Google AdWords Editor is a free tool that provides you the ability to control multiple campaigns. Its benefits comprise of making multiple changes in the campaign at a particular time, uploading bulk keywords and campaigns and more. While the other tool, Google’s Search Query Performance Reports assist you in determining the search query upon which your ads are targeted. You can embed these keywords in your website content and CPC to enhance the search ranking.
5. Eliminate Negative
There are tons of keywords that you can associate with a single product to make long tail keywords. This includes few negative terms that you will surely not want to a link your services or products with such as “rent”, “bad”, “poor” and much more. Displaying of the ads on these negative terms is a waste of money and time. Moreover, it also declines the trust of customers. Hence, it is utmost necessary for all the online marketers to list them in the negative keyword’s field available while creating any ad campaign.
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