05 Essential Tips to Improve Online Marketing Activities in 2016

To enhance the overall sales and conversion rate, it is a must for all the online marketers to keep your eye on all the latest trends. Updated details in the fields of online marketing assist your business to grow faster and consistently. With the start of every year, new trends will be recommended by different online market researchers. The details and tips will be issued on the basis of the previous year’s analysis. After gaining the key points, we have collected some important and essential tips to improve your online marketing activities.

Content Quality

The primary requirement of every online marketer is to keep an eye on the quality of the content. High-quality content is highly recommended to be used while implementing any of the online marketing activity. While creating any content pieces include images with attractive and catchy titles. It has been analyzed that the visual content works wonders in retaining the readers. Hence, never forget to include quality images and Infographics to enhance the user engagement. Satisfying all the content need can be a troublesome task and to get resolved, you can hire a Freelance Content Writer.

Social Media Marketing

Make a practice of promoting all your content on every social media platform after publishing it. This practice helps you in gaining the popularity and will also help you in adding value to your brand. Follow the trends of promoting the content on social networking websites and remain updated. Gauge the performance of the posts, this will help you in improving your content.

Also, read 50 Awesome Social Media Facts- Have a Quick Glance

Email Marketing

The process of sending a commercial message in bulk by email is referred as Email marketing. Email marketing is an essential to enhance the effectiveness of online marketing strategies. It is still one of the best methods for influencing customers. Through this, you can target a wide array of peoples and convince them to buy the product/ messages. To enhance the conversion rate, Email marketing plays a vital role. Various online Softwares are available to that will help you in executing the process such as MailChimp and more.

Mobile Advertising

The website traffic through mobile devices is constantly increasing as nowadays, use of mobiles has been enhanced a lot. Hence, targeting these users with your Google paid ads can be an issue as desktop ads will not be displayed accurately on mobiles. In addition, the mobile advertisement is a bit costlier than the desktop ads. To solve the issue, it has been recommended to set the specific timing, when the searches are higher and design the ads as per the mobile platform, so that it will fit on the screen.

Also, read 04 Key Components of Mobile SEO in 2016 

Videos Advertising

Videos are is a better communicational channel that helps in enhancing the conversion rate. Visual content is 3 times more persuasive than the simple text hence, videos attract more customers. Video marketing is the latest hit in online marketing platform. If you have not tried it then give it a try, you will surely recognise the boost in your online business. To get quality content, you can outsource content.

Some facts related to video advertising

• Effective Communication- Viewers retain 95% message when they watch it and only 10% message will be retained while reading the text. (Source- Insivia)
• Conversion Rates- Animated videos enhance the conversion rates by 20%. (Source- Unbounce)
• 55% user watch videos online every day.
• • In 2015, Mobile video traffic encountered 55% of total mobile data traffic.

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By Maniprabha