Generating traffic is a tricky task for every entrepreneur. Carefully organized plan is needed to attract potential customers. Hence, to achieve the desired target, you can try the latest and most effective process, Content Marketing. Strategically placing a well-written content piece on different social channels to drive traffic is referred as Content Marketing.
Content Marketing has numerous benefits that include the enhancing of website traffic, creating good brand value and awareness in customers and more. It is the process by which you can educate your readers without imposing any promotional stuff.
Enhance Content- The Key Element
The most important factor that devises the content marketing process is Quality Content. No matter which activity you are following to enhance sales, content is and will always be the primary element to enhance the brand value as well as to drive the traffic. Incorporate your write-up with the latest standards of content to enhance the awareness about your products. And never forget to put some interesting images and pointers to increase the readability as we all are aware that reader’s engagement is the main target of our content.
In addition, include a well-defined call-to-action statement and encourage your readers to comment on your writing piece. This helps you in enhancing your content quality and builds the credibility of the content.
Also, Read How to Measure the Content effectiveness?
No content piece is considered well if it is not having enough readers. Recommending the users to read the article can only be achieved by various social platforms. Share your content and make others to share it as well. Number of shares and likes provide an estimate of the quality of the content. More shares are equivalent to better content.
Facebook Comments on Posts–
While designing your website merge the comment section with Facebook comments. It means that whenever a reader comment on the respective post on Facebook, then it will also appear on your website post. This enhances the value of content. Comments appear in the news feed and if people of similar interest will check out a friend who is involved with these regionally-focused posts, then there will be a higher probability for distribution.
Twitter is the second most preferred social media network with 332 million active users (till January 2016) after facebook with 1.59 billion monthly active users. It is advised to retweet on the relevant topics on twitter with your content piece to increase the users. Tweets are performing well in content marketing practices. People who tweet your content deserve genuine thanks from your side. So, include it in your habit to instantly retweet thanks to all your readers and followers.
Eliminate Unnecessary Sharing Button
Do not stuff your posts with social media sharing buttons. Yes, you heard it right. Using too many social sharing buttons hinder the article. Now, comes what to take and what to eliminate? Check the response of every button, if people are sharing more on Facebook and no user is interested in sharing the content on Google+ then, it is better to use only the Facebook button. In addition, remove the Google+ Button from the list.
Also, Read How to Improve Content Marketing Efforts
Aggressive Involvement on Reddit with Imgur
“Reddit is an entertainment and social news networking website where community members can submit their content, such as text or direct links, making it essentially an online bulletin board system.” – Wikipedia
Unlike to Facebook, you can connect with different users on Reddit.
Find Viral Content Pieces through Buzzsumo-
Buzzsumo is an incredible website that helps in checking the viral topics. You can generate the interesting viral topics by getting the ideas from this amazing website.
Conclusion– Improve Content Marketing efforts by using latest content marketing and content curation tools. Never forget to use social networking websites as aneff ective content marketing distribution channel.
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