Today, social media marketing has evolved as an integral part of developing both a marketing strategy and relations with your potential and existing customers. However, not every business is using social media platforms as their promotion strategy and also who are doing it, many of them are getting it wrong. Most of the people find it hard to justify the time, expenses and efforts they make in social media activities. Unfortunately, a lot of them miss out on few amazing opportunities by making the below mentioned social media mistakes :-
No Social Media Strategy
Without a proper social media plan, companies can never deliver an effective message to their customers. When you don’t know what is your target and how you will utilize your resources to achieve it, you cannot measure your progress.
No Proactive Engagement with Audience
Simply posting something which your audience will enjoy is not enough, brands need to have a direct interaction with their social media followers. Regular interaction builds trust, which actually leads to an increased customer base and your business followers will obviously feel more connected to your brand. However, it is practically impossible to reach out to each and every follower you have, but still make it a habit to keep a regular interaction and this will help in building a long-lasting relationship with all.
Focusing on Quantity Not Quality
Having a large number of followers is always good, but it will not help if they are not interested in your business. Many brands pay a lot of money to buy fake followers to raise their social media reputation, and that will only scale-up the count but won’t result in increased ROI’s, neither it will improve the social media engagement on your page.
Not Posting Regularly
Your social media page should be used to share something interesting every day. Many businesses get all excited about their new social media pages, but after few months forget to update it, and that’s due to the lack of proper calendar plan. Plan your social media activities as a part of your everyday business.
Creating Accounts on Too Many Social Media Channels
Unless you have someone to specifically take care of your social media activities, don’t spread your Social Media network too wide. Many brands create accounts on many social media channels together without having enough quality content to share and engage their followers. Any social media account without regular and relevant posts only gives an impression of your disorganised marketing strategies.
Also, read TIPS TO CREATE EFFECTIVE SOCIAL MEDIA POSTS
Ever noticed a sentence with missing or wrong articles ? or how about a text with several spelling mistakes, although these appear to be very petty mistakes but these silly errors can affect your brand’s credibility a lot – Always proof-read your content before posting.
No doubt that using hashtags in your social media posts can increase your post’s visibility immensely, #however #if #you #will #use #hashtags #like #this, it will be annoying for your readers. Therefore, to make your readers come and enjoy your content you should limit your hashtag usage and make sure they are relevant to what you are sharing.
So whether you’re operating a large online store or offer services to other businesses, by avoiding these common mistakes and properly auditing your social media activities you can grow your online network and also can convert your potential leads into sales.