Content Curation sounds new and something different. Isn’t it? Well, actually it’s not, it is somehow similar to the content marketing, however, content creation is not mandatory while executing this process. Prior to implementing the concept, content marketers must be aware of the complete process and the concept of Content Curation. Now, let’s find out what content curation is?
Content Curation
Contents
Content Curation refers to the process of collecting relevant information on a particular topic and sharing the same to enhance the engagement of the users. And, the persons who employ this method are called as Curators. This is the process where content geniality and originality remains intact. Being a curator always keep in mind that you are just a connecting medium between the quality information and the users.
Why Content Curation needed?
- Lack of ample content-related resources – Content creation needs good resources such as good writers, and budget. For low budget firms and small businesses, it is a hectic process to search a good writer and sometimes your budget won’t allow you to hire one.
- Content Creation is Time-Consuming– To give the quality information and composing it in user-friendly ways consume lot
s of your time and that can break your consistency in sharing quality information. Sometimes research uses up your quality time. - Promoting your own content doesn’t yield good results– Writing style of the every writer differs. Hence, if you are constantly posting your article and the effects are not that much captive. Then, think about the content curation.
- Brand Awareness– To enhance the quality and brand visibility, content curation is very effective. Brand visibility will be enhanced by 80%.
As Eric Savitz explains, “Content curation tools that allow for both curation and original content, however, are imperative for the SEO success formula.”
05 Tips to Curate Content Effectively
Identify Audience
Clearly segregate the audience whom you are going to target. And curate the relevant information on a specific topic to engage your readers. Before starting curation, marketers must set a targeted audience and understand their needs, so, that you will be able to deliver them the quality information that helps in resolving their issues or provide useful tips.
Content Sharing
Sharing the quality information is the main motive of Content curation. Create your genuine write-up and include the collected information before sharing the same with others. Now, share your curated content with your selected audience. It is must to analyse the reaction of your readers in order to improve the quality information.
While sharing content, it is important to have a look at the quality of shared content. As you are not just sharing the details, however, you are engaging your user by providing them the quality information. It is utmost necessary for all the curators to share best content pieces, only.
Maintain Consistency
Share latest and quality information within a regular interval. To execute the same, you can curate content by yourself or you can take help of online content curation tools. Refer the below link to check the best curation tools.
Also, read 04 BEST CONTENT CURATION TOOLS- SHARE YOUR CONTENT NOW
Brand Yourself
Curation is not a medium to just promote your services it is far more related to educating your customers. You have to build trust in your audience by maintaining the quality of content. Never target your company while sharing details. 38% users share the content that will be published by the trusted sources.
