Wondering that how product descriptions can help to increase sales. A lot of e-commerce businesses while developing their first website seriously underestimate the significance of impactful quality content. Actually, the more focus is given mostly on the technical side of the things and the creation of high-quality images, but a good product description is equally important to boost your conversion rates.
- 1 Product Description
- 1.1 Reasons why Product Descriptions are Important:-
- 1.2 How to create a good Product Description ?
Let’s face it, if you are not able to attract people to buy your products, your website will not succeed, no matter how much investment you make in advertising. Most entrepreneurs don’t understand the power of having an enticing product description for their products and a nice catalog for their customers to browse through.
While some e-commerce businesses make genuine efforts to post unique and attractive descriptions for their every product page, others forget the content entirely and then there are those people also who take a short-cut and just copy all the descriptions from manufacturers’ sites and post them on their websites. But why to copy? We believe you should be writing unique and impactful product descriptions for each and every product on your e-commerce site. And here, we are going to describe why :
As an online marketer, your key goal should be to make an easy and attractive website for your customers. No doubt, you try to do that; by offering some great deals and discounts, but providing a proper description with all the specifications on your product catalog is also an important input on which all e-commerce marketers need to focus.
Reasons why Product Descriptions are Important:-
ENTICE YOUR CUSTOMERS & SELLS THE PRODUCT
A well-written product description explains the benefits of the product and convinces the customer that they not only want the product but also need it. Your product description is the one you have to grab their attention to because it can easily attract them and make them place an order.
As your customers cannot physically touch and feel the products, your product description will be the answer to their queries like what fabric is it made from? user instructions or care instructions etc.
HELPS IN SEO
If you are copying all the descriptions from the manufacturer’s website and using them on your product pages, stop doing that immediately. Because Google doesn’t like duplicate content and automatically lower downs your website SEO rankings.
Hence, nicely crafted unique product descriptions help to improve your search engine rankings, which means more people will be able to find your products and buy them.
SIGN OF PROFESSIONALISM
‘A copy that reads well, converts well’.
An attractive copy is a sign of professionalism in business. A professional website interface indicates a seriousness in business and helps gain more trust among customers.
ENHANCES THE BROWSING EXPERIENCE
An interesting catalog attracts more viewers and potential buyers. Your clearly visible products with aesthetic presentation will definitely bring you more customers. Unique product descriptions, high-quality images and an easy-to-use interface works together and drive online sales.
How to create a good Product Description ?
Short Copies & Pointers
While writing product descriptions just remember an easy mantra “Less is More”. Do not write 15 words for which you can explain in 10. Also, try to explain more in bullet points instead of writing long paragraphs.
Focus on Product USP & Stay Informative
Keep your target audience in mind and try to add maximum information about the product like: Material, Benefits, Uses, Features and Care instructions etc. Also mention the USP of the product to entice your users.
Keep it Error-Free
Any copy with grammar or spelling errors can adversely affect your website’s impression. Therefore, a proper proof-reading and editing of copies is always required to make sure your content is error-free.
Hire Professional Writers
Writing an attractive copy is a skill not everybody possess. Therefore, hiring professional writers for your website is really important in order to boost your conversion rates. As per your content requirement, you can hire a team of writers or you can also take an outsourcing way – where you can outsource your content requirement to multiple freelance writers and get your work done. Try ordering content online through websites like Contentmart.com and get your content needs fulfill.