Storytelling is a way to share information and connect with your readers using real life experiences or emotional overtones. It is the most effective tools to bring life into your brand and often termed as one of the important factors of content marketing. Marketing with which your customers can relate to is always a progressive marketing strategy that has a potential to amplify customers attention and drive sales.
These days, a lot of brands are using storytelling actively in their content marketing, but most of the marketers find it hard to create an effective story through their content. Unfortunately, many of them are making the below mentioned “storytelling” mistakes:-
NO MAIN CHARACTER
Every story needs a protagonist. This is who the audience will relate to and they’ll cheer them on as the story unfolds. Create a strong, relatable character your audience will root for.
LOT OF FACTS
Since stories appeal to emotions, adding too many facts in your story may bore your readers. Too many facts and figures will just get in the way of your storyline.
The emotion your story triggers in your readers is what inspires them and drives them to take action. Make sure your stories pack an emotional punch.
A WEAK OPENING
Sometimes to best place to start a story isn’t at the beginning. Start instead with a key moment that sets the scene, and then fill in the details.
The best stories for marketing are short and crisp. Set the scene, present the conflict and get it resolved in a way that’s concise so you don’t bore your audience.
If products appear in a story, they should be subtle and used tastefully. Focus on telling the story and getting an emotional reaction, and this will translate to sales.
Every story needs a good conflict. Conflict is what moves it along and keeps the audience tuned in.
Authenticity goes a long way in telling stories effectively. Make your stories as real as possible. Use real people and real events when you can.
GUESSING ABOUT YOUR AUDIENCE
Rely on hard data about your audience’s likes, dislikes, interests, values and so on. Get direct feedback from them rather than guessing what they think.
Also, read Why is World Taking the Freelance Way?
THE STORIES YOU WANT TO HEAR
Don’t tell stories that are just interesting to YOU, you’ll bore your readers. Create stories that are interesting to your audience and target market.