It is common that some advertisements have an impact and stay inside for a while others just pass by. Why? Is it because of the product or the advertisement has the effect? Every company tries to sell its product through storytelling. Consumers love stories. Stories have a huge impact on a person’s mind and heart and if the story has an emotional connect, it is hitting just the accurate spots.
To understand the impact of storytelling just rewind a few years back and remember when you loved to hear same stories again and again from your parents.
Story Telling and the Internet
The boom of the internet has now made it easier for the companies to share their brand stories, product stories to a mass of people. Today, the principal factors that the companies use as a medium for story-telling include social media, blogs and other effective ways of content marketing. An effective story delivered to the audience can help you make a wide difference in the industry.
Storytelling is just not about creating your brand stories and sharing it. It is one the effective ways that connect you to your audience.
Why Storytelling is Important for Content Marketing?
Here are some facts to understand why storytelling is crucial for your content marketing strategies:
- Through stories, you can engage with your customers more effectively
- It is a fact that more than 90% of people like stories as media messages
- Stories help in drafting a story inside the brain and the brain works faster absorbing the images
- A compelling story can get you more customers
- The human brain craves for stories
An Effective Story
What should an effective story have?
Experience. A story that presents experience usually has a long lasting impact on the minds of the consumers. Facts and figures create interest but a story engages and gives you an opportunity to connect with the customers.
You can also use the medium of storytelling to sell the USP of your product and telling the customers how your product is different from others. In a competitive market where a number of companies are offering same products and services, the medium of storytelling can help you highlight your positives.
A successful story is responsible for a successful brand.
Next, a story helps you get connected with the customers. It creates an emotional connect touching the hearts of the customers hence creating an impact. With facts and figures, stories add meaning to them. Stories are easy to understand and people enjoy reading them.
Lastly, it is a great motivation for people to come and try your products or services. A good story is responsible for a phenomenal success of the brand. A story that connects and leaves an impact is a story well told. Today it is considered as one of the most powerful ways of communication especially in the field of content marketing.