Digital marketers understand the importance of content marketing. Today more than 90% of B2B businesses are using content marketing as a part of their marketing strategies. The way consumers use the internet and make their buying decisions have made a drastic change in the content marketing strategy.
Today before even making a contact with the brand, the consumer first Google about the brand and then decides if he/she needs to spend time on the brand or not. Hence, what the customers read about your brand should be impactful so that the consumer feels connected with the brand. Here is where your storytelling in content plays the role.
How Should You Use a Story in Your Content Marketing Strategy?
The consumer makes the buying decision reading your brand story. Hence, a story is a vital factor that helps your brand grow. There are different ways you can use a story in your content marketing strategy. Here are some ways:
Follow the Freytag’s Pyramid
The structure of the story determines the connection between the reader and you. When you are narrating a story, split your story into five narrative arcs. The arcs include:
- Exposition – The enticing moment
- Rising Action – Parts that evoke different actions or reactions
- The climax or the turning point
- Falling Action – The reversal
- Denouement – Final part or the moment of release
This approach helps you build a strong connection with your consumers.
Create Ads in Sequence that Creates a Story
Narrating a story through a sequence of ads especially on social media networks has a lot of impact on the promotion of brand driving sales. Quality content used in a sequence ads form to create a story is a powerful and effective way of using story telling in your content marketing strategy. You can refer any content marketplace to hire skilled writers who achieve the task eminently.
Your Story Should Align with the Audience Values
To create a successful content marketing strategy, it is necessary to shift the focus from product based branding to a more customer value oriented branding processes. Using a story that helps you align with the customer value helps you to sharpen your brand identity giving a direct impact on the bottom line of your brand.
Create Local Stories
Stories as said earlier should create a connection between a customer and the brand. For not so big brands where investing hugely in marketing campaigns might not be possible, creating a local story that extends local support and makes the niche audience feel connected can work very well for you. Local audience has more ability to convert your story to your business. Hence, quality content with a short story is high in demand. Hire Freelance Content Writers who will accomplish your goal.
Use Your Unique Selling Point
Telling what makes you different from others through a story is one of the most effective ways of content marketing. Use the SCR (Situation, complication, resolution) technique in your story. This brings out your USP very well making an immediate connect with the customers.
The art of storytelling requires great insight and is a skill that can be mastered through effort and time. A successful story will have a coherent message for the customers. You should select the right medium as a medium to narrate your story and reach the maximum audience.
The keys to successful storytelling are to choose a coherent message for your audience, select the right platform as your central storytelling hub and be authentic. To hire Freelance Content writers in India who will create quality content as per your expectation.