The practice of SEO has changed and today it is no more related to cramming keywords on your websites. The gone era focused on just cramming websites with popular keywords without focusing on the purpose of getting back visitors.
Today, SEO is different. From small businesses to large enterprises, every business that has an online presence focuses on SEO to drive good returns from there. The focus now has shifted to optimize the websites so that the user can find them in a particular category. For example, if you are looking for a cricket bat online, the online retail shops that deal in selling bats will try to optimize their website in a way that you reach them for your need.
Content and SEO
If you get a chance to talk any of the SEO experts or webmasters, you might often hear the phrase “content is the king”. This phrase holds a lot of substance. A website attracts more visitors through the content it has, more than even the products or services they sell on the site.
There are a number of reasons why content is an important part of SEO. Some of them are:
- Search engines are focusing on creating the best possible user experience implying that websites that have the most relevant information rank on top
- To succeed in the current search climate, it is important to create quality content that is visitor friendly
Google updates its algorithms frequently and with every update the focus on quality content increases. According to Google, it increases ranking of the websites that are aimed at helping people and find high quality for the same. Also, websites with low quality content lose their rankings. Hence, hire a Website Content Copywriter in order to get quality web content.
Content Aggregates Google Organic Traffic
It is a fact that the online website which has frequently updated blog posts and Tweets has steadily increased its organic traffic. But content does not mean just adding random content to your website.
The Quality and Quantity Factor
There are two aspects of the content that the SEO’s focus on; quality and quantity. Both of the aspects matter equally. The quality aspect of content focuses on adding content that gives the user relevant information without any errors like typos or other errors that makes the visitor wonder what the website is talking about.
The quantity aspect is about updating the website regularly with new quality content. How often is regular?
Different SEO’s have different opinions about the same. Some say updating it once a week is enough while some say the content should be updated daily. It depends on the nature of the website. A commercial blog should be updated on a daily or may be twice whereas static content can be updated once in a while. Hence, hiring blog writers is a must.
Also, read How do you measure content effectiveness?
Adding 10 articles on the same day brings value to your website. Think wisely and choose the content and make a strategy to update it.
The content is an integral part of SEO and if used effectively, it can take your online business to new heights. Hire Professional SEO Content Writer through below provided links.