In few places of the World, Content Marketing is still shaping and due to lack of awareness, people are mishandling the process, hence, lead to no results. Some years ago, SEO (Search Engine Optimization) is the only marketing strategy that was used to enhance the Google search ranking. However, now various new methods have been evolved after considering the latest Google Search Algorithms that includes Social Media Marketing, Content Marketing and more. Considering the increasing importance of the content, emphasis is given on Content Marketing to improve the Google search ranking.
To enhance the value of your services Content Marketing is important so is the SEO. Both work to enhance the traffic and customer reach but the practices are somewhat different from one another. So, many marketers are using content marketing as successful SEO practice.
Understand the Targeted Audience
Setting the targeted audience is not enough to yield the best result. Understanding the need of your users is also equally important. To make the most of your content marketing, connectivity with the audience is utmost important. Now, the issue is how to understand the readers? To get the in-depth information, you have to consider the mentioned points
- Set demographic
- Watch & Listen
- Take Notes
- Practice Creativity
Generate Engaging Content-
User engagement is the most typical task for a content marketer. And, the issue can only be solved by imbibing creativity in the writing. Enhancing engagement is the point to be considered in order to get the maximum benefits from content marketing efforts. Hence, to improve the same, we recommend using the listed points in your content
- Story Telling- Clarify the points with a short story
- Include Visuals- Hold attention of readers with quality images
- Collect Stats & Facts- Provide facts and stats to increase the value of content
Give Image to Words
A must follow practice to enhance the credibility of content and ranking in Google search is to include quality images that amplify your thoughts and ideas. According to the fact, it has been noticed that content with images and infographics get 94% more views. Alongside, retaining rate also increases many folds.
The world has lots of information and Google is not best but yes, a good thing to explore the information and the updates on different domains. But the difficulty is how to get details as it is not necessary that you get the correct information among the top search results. Hence, to get the quality details and latest updates on a specific topic content curation is the best option.
There are some content curation tools as well that can help you in the same for more details refer the provided link.
Actively Use Social Media
With the increasing social media engagement, content marketers are using social media platforms to enhance engagement and web traffic. Promotional activities on social media networks not only enhance the Google Search Ranking but also assist in getting the content quality. You can even take help from other content marketers to improve the quality of content.
Also, read Tips to Create Effective Social Media Posts
To get compelling content for your content marketing efforts, click the below link and get connected with the experienced and skilled freelance writers of Contentmart, India’s No. 1 Content Market Place.