Selling your words without making it worthy is heartbreaking. Isn’t it? But what to consider and what to not is the most typical task for every writer. We all know that creativity is not easy to learn from few articles or books. It is being beyond the limits and thinks like no one can imagine.
When I was starting my career as a writer, I was not aware that I have to overcome so many obstacles. And still my writing needs tons of improvement; by this, I can clearly say that being a writer and to be a successful writer, in between there’s miles to go. In order to assist writers, we have compiled some useful ingredients to increase the quality of the content and make it preferable.
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Originality
The basic and most important think that makes the content king of the marketing is its originality. You have heard a lot that Content is King; it can either make you a brand or can be the biggest pitfall if not managed properly. Hence, to enhance the quality of content, add freshness and uniqueness. Here, originality refers to the tone of your writing. Never ever try to copy content; original content is the one that can immensely boost your marketing efforts.
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Make Heading Clickable
The first step is always the hardest and to create an article, the first step is its Headline. Make it clickable and attractive in order to grab the attention of your readers. Being on the first page of Google is not the only criteria to attract the traffic. Hence, provoke your readers to visit your page.
- Include Numbers
- Ask Query
- Use Adjective
Examples of Heading
“8 Things A Child Knows About Content That You Don’t”
“Fascinating Content Tactics That Can Help Your Business Grow”
Also, read How to Create Eye-Catching Headlines?
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Thought Provoking Content
To engage your readers, add some stimulating content that makes your readers think about. Let your readers baffle with the provided title, make them realize something more and beneficial is hidden that can help them in solving their issues.
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Provide Solution
Before composing any article, think about the issues that your customers may face and provide a good solution or advice so that people will love to read your content further and share it instantly. Problem-solving content is more preferred that the simple information.
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Enhance Readability
According to the researchers, it has been noticed that readers scan the content before reading it. Hence, it is better to make it more readable by adding short paragraphs and pointers. Consider the provided points to increase the readability of the article or blog.
- Use Justified Alignment
- Include table, graphics, Bulleted and numbered Lists and more.
- Create Sub-Headings to accentuate details
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Use Stats & Facts
Adding some useful stats and exciting facts in the article increase trust and credibility in your content. It not only increases the content quality but also increases the reader’s engagement.
Also, read Enhance Your Writing Skills with 05 Simple Steps
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Communicate With Images & Infographics
Readers will get the complete idea of your thoughts and will understand the content in a better way if images are added to it, hence; add quality images in your article that convey your thoughts clearly. This process will also help in increasing the user retention. Therefore, making your readers stick to your post images and infographics are utmost important.
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