Visual Content is required… Visual Content is in trend… Visual Content is important..
You have heard these lines from almost every content marketer. But what makes the visual content so important? Why everyone demanding it so much? These questions keep popping up in my mind.
My urge to know the reason behind them lead to unveiled some important facts and statistics that every content marketer and writer must be aware of it. Hence, while proceeding with the content creation, keep these stats in your mind. But before that you should know the type of visual content that you can add in your write-ups and what is the importance of having visual content enriched article?
Images
Contents
Images that convey your thoughts must be added in the content to grab user’s attention. Only content based article engulf tons of time of users and can be a bit boring if not executed strategically. Images increase the scan-ability of the content and hook them to check out for more.
Infographics
Infographics are the images that have powerful information and stats that clarify your thoughts in a better way. You must be wondering what the difference is between images and infographics?
Quality stats and short descriptions that make your users engaged and provide the quality information rather that bluffing words.
Videos
Videos are the recording, reproducing, or broadcasting of moving visual images. YouTube is the most popular platform nowadays that has enhanced its user’s attention by enabling videos. Videos are the latest and evolving method to attract readers but make sure the videos are relevant and educational rather than entertaining.
Importance of Visual Content
- Enhance Engagement
- Makes Content Scan-able
- Provide Crystal Clear Message
- Reduces Bounce Rate
- Provides SEO Benefits
