Editing a write-up, to make it perfect, is the most critical phase in content creation and will require – identification of errors and ability to make it correct. But issues arise when you fail to recognize weaknesses and if you are not aware of the errors then how can you edit them?
If making content error-free and lovable is your goal, then you have to spare some moments to read the article. Because by this, you’ll be able to create awesome articles with almost and will make your content more engaging and compelling than before.
No matter which type of content you create, adopting these easy tricks will surely hook your readers to the content. So, let’s make your content awesome-
Edit 1- Get Reader’s “yes.”
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Reader’s engagement is proportionally related to the problem-solving content and for that, you need reader’s confirmation, “yes”. Ask queries and get a “yes” to enhance their interest.
Everyone is struggling with one or more issues. Identify the major problem your readers can face. Now, ask them and provide a simple method to resolve or to tackle it.
Edit 2- Double Tab Enter Every 1-3 sentences
Giving enough spaces give reading a pause that helps your reader to get the concept clearly.
You can understand the concept with an example of designers and photographers who use negative space to generate a focal point. Similarly, your article writing needs ample spaces to draw reader’s attention to something on important concepts.
White space also makes copy appear less intimidating and more readable. It structures the message in a polished, elegant frame that invites readers to dive in.
Edit-3- Bold Important Facts
Have you ever imagined why these different formats and tabs are available in your Microsoft Word and other writing software? Why there are options to bold and italic the text?
Because the human mind is more acceptable to interesting things and bold words generate curiosity in your readers to know the fact, why the words are bold?
This also makes your content scan-able and holds the attention of your readers.
Today’s era people wants to save their time hence, avoid reading each and every sentence, it’s writer’s task to make them know that you have some good point that ends their search.
Also, read 06 silly Mistakes that Freelance Writers Need to Avoid
Edit-4- Use Bullets
Once, Kurt Vonnegut wrote, “Pity the readers.”, which implies care for your readers, don’t go hard. If people are on your page then they are least aware of the fact which you are offering and they are in a hurry. So, highlight the information and use simple text to hold them.
Using Bullets make your writing digestible and scannable.
Highlight important points and other information.
Provide crisp sub-heading that summarize the text.
So, go easy guys!
Edit-5- Start Sentences With “Remember” or “Imagine”
As Steven Moffat, a producer, “We’re all stories, in the end.” People love reading a short story and these trigger words help the readers to picture the things.
When you write “Imagine” they start visualizing the words and descriptions. They understand the things in better way. The better they understand, more will be the chances of their retention. They love checking out what’s next.
So, never forget to use these words.
Edit-6- Include the word “because”
“Because” is used to justify the statement. This trigger word let people know that you’re providing them a valid reason for your point. Information without justification is null. Put some weight is your words by giving a proper and correct reason.
Robert B. Cialdini, a renowned author, in his book, Influence: The Psychology of Persuasion said, “A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do,”
Why so? Because it has been proved by Science.
Also, read Step-by-Step Guide to Write Content That Drive Traffic
Edit-7- Write for Readers
Personal Conversation enhances the engagement rate, hence, it’s advised to use the second person. Pronouns like “your,”, “you,” and “yours” provides an intimate level to your writing. This helps readers to feel connected. Why we need connectivity in writing as we are offering the information isn’t it enough?
Because every person loves to hear or read the stuff that helps them. Information that’ll not connect them is useless. They avoid reading after 02 or tree lines.
Hence, to make the article incredibility awesome, use second person’s voice. Explain the things as if they are getting the benefit.
Also, read 10 Rock-Solid Tips for Freelance Writers
Edit-8- Use a call-to-value instead of call-to-action
Before winding up your content, a well-written call-to-action is required. We suggest you to replace your call-to-action from call-to-value. Now, you must be wondering, what is it?
Let’s check out an example, if you are a travel agent, don’t write “Call now to Book” or something promotional. Instead, write “Call now and make wishes true” or “Click today and explore the beauty of the place”. This simple molding in words can solve the purpose of your article.
Make sure your call-to-action is bold and visible, concise and clear, compelling and urgent and communicate the message clearly.
Also, read Eye-Popping Stats About Visual Content
Editing doesn’t mean simply checking the grammar, punctuation, and other rules. It’s far too complex. Always consider the reason for your freelance writing. You want reader’s attention so that they read it till the end rather than skipping it.
Discuss your valuable tips for editing an article in the comment below.
