On digging upon the concept of content marketing, you will come to know that it revolves around the creation of quality content. A content marketer is nothing without the quality content so does a writer.
The basic motive for both of them is to create awesome writing pieces that can attract the huge number of readers.
Now, you must baffle with the thought that you can attract readers simply by your writing so from where does this content marketing appear?
Well, as we all are aware that in the current era, forwarding steps towards globalization, every enterprise is going online. Hence, the demand for online writing has enhanced than ever before. And to write impressive articles for online businesses, content marketing is the only and the most influential tool.
Content Marketing is the practice of creating, publishing and sharing content with a goal of building reputation and visibility of your brand. Online writing is a boom for a newbie who won’t have enough courage to display their art.
Moving forward, let’s check out what is online writing and who are eligible for it?
“Writing is the painting of voice.”- Voltaire
Online writing is not similar to the traditional writing as we have to figure out the terms and norms to make our online writing popular while in traditional writing, we just compose a piece of article wait for readers to select your creation.
Creating a write-up and promoting it on World Wide Web is what online writing demands. The online writing emerges to satisfy the fresh and unique content for promoting the brand. With the release of various versions of online marketing, the highly recommend process to promote the businesses is content marketing rather than the digital marketing.
Characteristics Content Marketer
A content marketer should have the listed qualities
- Should be able to develop good content strategy
- Should understand SEO
- Should have to understand of Social Media Marketing
- Should understand of subscription assets
- Should have research skills
- Will be able to enhance conversion rate
- Well-versed in storytelling concept
“Marketers who create valuable content and stories that attract audiences … build valuable relationships with customers and generate positive business outcomes.”
More Online businesses will spend in Content Distribution
According to the Content Marketing report of Contently, the expenditure on the content distribution of 70 % content marketers is less than $1,000 in revenue.
The specified percentage is subjected to change as not all enterprises are aware of its importance. Once they realize that all successful content marketers are investing a major portion of their budgets on content distribution (such as sponsored content).
Ad blocking Enhanced Content Marketing Budgets
Blocking the online advertisements has immensely enhanced the demand of online writers having knowledge of content marketing.
As per the study of Adobe and PageFair, in 2015, ad blocking software was anticipated to cost publishers $22 billion.
This leads marketers to adopt content marketing strategies rather than preferring traditional marketing tactics.
To overcome the roadblocks of online marketing, marketers are keener to promote the services through content marketing. Hence, while writing online consider yourself as a content marketer. This helps you in enhancing your online writing and brands you a good writer.
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