With the up-gradation of search algorithm of Google, demand of online writing has increased a lot from previous years so does the demand of awesome content. But how to create attractive and engaging content is still a mystery for most of the freelance writers, online marketers or entrepreneurs.
To assist them in creating valuable content, some easy to follow tips are provided below-
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Keep Your Audience in Mind
Contents
- 1 Keep Your Audience in Mind
- 2 2. Create New Posts Instead of Updating Old Content
- 3 3. Search for Latest Trends Online
- 4 4. Pay Attention to Title Tags and URL Structure
- 5 5. Assess Your Top Content
- 6 6. Make Social Sharing Tabs Easy to Access
- 7 7. Use Internal Linking and Dynamic Content
- 8 8. Add Long-tail Keywords
- 9 9. Don’t Forget to Include Media
- 10 10. Include a strong call-to-action (CTA)
Before writing an article always bear your targeted audience in your mind. Make notes on what will attract them, what is the most common issues, how your content can help them? Making the content user-oriented attract more readers.
Also read How To Sell on Contentmart?
2. Create New Posts Instead of Updating Old Content
Keep updating your blog or website with fresh content instead of using the old content. Fresh and unique content ranks higher in Google Search ranking. People will come back to your page to read new article and old updated content will receive high bounce rate.
3. Search for Latest Trends Online
Use online data for checking latest content trends. Keep updating with the newest trends help you in creating the SEO- friendly content. Implement the trends without compromising with the quality.
4. Pay Attention to Title Tags and URL Structure
Never forget to include the targeted keywords in the URL and content as per the SEO specification in order to rank your content on the keywords. Good URL structure and title provides a nice SEO boost.
5. Assess Your Top Content
Analyze what’s attracting the traffic? Which is the post that received a high number of clicks? This will help you to know the interest area of your audience. As PPC experts test and track the performance of ads, it is a must for writers as well to test their content’s performance. Inspect your top-ranking content pieces and check why those posts are preferred.
6. Make Social Sharing Tabs Easy to Access
Embed social sharing buttons such as Facebook, Twitter, Google+, LinkedIn, and more handy on your content pages. Let your readers share the content via social networks easily. We all are too busy to copy and paste the same. Hence, save the time of your readers and place the buttons on the most approachable position.
7. Use Internal Linking and Dynamic Content
Enhance on-site discovery by boosting page views and time spent on the site. You can refer related and relevant topics to your audience with the help of dynamic content (such as most viewed or most shared content, etc.). Also, link other articles to discover more content and navigate throughout the website seamlessly.
Also Read, The Ultimate Guide To become a Successful Freelance Writer?
8. Add Long-tail Keywords
Long-tail keywords include 3 or more words to develop keyword phrases. It has been observed that fewer efforts are required to rank long-tail keywords in comparison to head terms as they are more competitive and specific. Targeting long-tail keywords is a handy technique for grabbing relevant and targeted traffic.
9. Don’t Forget to Include Media
Never skip using quality and informative images to engage your readers. Inserting media like video and images into content can also assist you in attaining a higher rank in the SERPs. You can use keywords as image’s alt text. Always consider that search engines, consisting Google, prefer multi-format article at the top of their SERP result pages. In addition to that, people will love to like and share the content more.
10. Include a strong call-to-action (CTA)
Impressive and strategically placed CTA (Call-To-Action) is necessary to convert the readers into potential buyers. Consider the theme, color, and copy of CTA button. It should clearly state that Why a reader needs to click the button.
Include these tips in your content and analyse the effects. The effects will not be only admirable but the improved ranking of your content drive the traffic that you haven’t encountered before. Alongside the most important thing that should not be overlooked is the quality of content. No matter what you try new, in the quality and information is compromised that your efforts may go in drain.
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