Since the inception of digital marketing content, freelance writers have been integrated into the various brands as a part and parcel of the streamlined operations that take place in the organization. Statistics suggest that by the year of 2020, nearly about 78.5 percent of the freelance writers will be the sole investors of content marketing in the existing economic upfront. However, this particular niche is still in the run of the mill category owing to the various brands opting for other sources for marketing and revenue generation strategies.
THE PRESENT SCENARIO…
The B2B style of implementation reportedly states that around 600000+ freelance writers are now in the run for generating highly effective digital content for use by the brand. Out of these writers, the top 10 percent get to work on a continuous and regular basis with yearlong project implementations. The rest of the freelance writers are mostly on a come and go basis and lack the necessary exposure to the trending market standards.
WHY FREELANCE WRITERS ARE NOT PREFERRED BY THE BIGGEST BRANDS FOR GENERATING REVENUE?
- 1 WHY FREELANCE WRITERS ARE NOT PREFERRED BY THE BIGGEST BRANDS FOR GENERATING REVENUE?
- 2 HOW TO MAKE THE MOST OF FREELANCE WRITERS FOR REVENUE GENERATION FOR BRANDS
Frankly speaking, the biggest brands most often do not prefer handling freelance content writers for their marketing needs on a digital scale. There are more than a few reasons that can be attributed to this particular fact. Listed below are some specific reasons why big brands mostly avoid freelance writers for their digital content marketing needs.
Lack of commitment
Generally, the big brands look for a permanent writer who integrates himself with the operations level of the organization. Freelance writers cannot keep up to this commitment because of being involved in more than one project at once.
Compared to the permanent writers for an organization, freelance writers write for more than one business at a time. Some of the big brands do not wish to reveal their trade secrets and process implementations to the come and go type of writers. They follow specific norms and strategies which make them stand unique in the market. Incorporation of freelance writers compromises the market strategies of the given brand.
Quality levels vary
When an employee is recruited into an organization, he/she is given appropriate training with the basic methodologies and office ethics to be followed in the particular organization. Hiring a freelance writer to do the content writing job does not imply any kind of training to the user. This creates a potential compliance gap which ultimately leads to misguided content marketing standards. Most often times, the work which a freelance writer brings out is considered the final draft as opposed to the first draft and the subsequent revisions, made the employed writer for a long term scenario.
HOW TO MAKE THE MOST OF FREELANCE WRITERS FOR REVENUE GENERATION FOR BRANDS
With a carefully thought out approach and the necessary skills to convince the freelance writers of the business requirements and specifications, brands can facilitate better communication with the writers to draft out a highly revised mature content suited well enough as per the latest B2B marketing standards.
Here is what they can do to inch up the gap between the biggest brands and the freelance writers on any platform.
Quality accompanies investment
If you are looking for top notch quality content best suited for your brand, make sure that you are hiring that writer who has lots of experience. Say a strict NO to inexperienced or very less experienced writers.
If you are thinking this is unfair in any sense, remember this is not the chance that is worth taking when it comes to delivering quality content for the brand on this fast paced tech savvy world. If possible, pitch in a few more bucks, but don’t let the quality slip out just because of your stinginess.
The writers know their profession very much as you know your brand. Working with freelance writers gives you enough scope to get out house suggestions and highly creative ideas and concepts which are not fairly available with your in-house experts.
Be open to what they say, grasp the concept they are trying to convey and if possible, pitch in your own creative ideas. Remember, a good brainstorming session with a freelance writer in a highly cooperative manner, is actually going to help you further your brand in the existing market scenario.
Refrain from the scathing feedback
I am not encouraging total avoidance of negative feedback. What I am trying to convey is to refrain from a long scathing feedback during the times when the projects don’t turn out successful. The copywriters try their level best to deliver the perfect content that shall accentuate your revenue. A positive or a mildly negative feedback with a scope for improvement functions better than a highly critical scathing one.
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