A brilliant copy is what every writer aims to pen down. As a writer, all you are suggested is about how to write or what to include in a copy to make it appealing. But, has anyone ever told you what not to include in your write-up? Well, here are 5 important things that definitely need an overlook in a brilliant content copy:
Avoid Boring Topics
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Though, a brilliant writer is capable of making any topic interesting with his/her writing skills, but, every time this might not be the case. People love to read interesting articles that develop curiosity. Hence, avoid writing on repeated and boring topics. Higher Google search ranking does not measure the success of your write-up, but how long a reader is engrossed in your copy is something that determines your success as a writer. Offer them something interesting that compels them to read it further.
Avoid Exaggeration
Many writers often make this mistake of increasing the length of their write-up, sometimes to meet the minimum word limit and sometimes to make it descriptive. Understanding the borderline between being descriptive and exaggerating it, is very important. Unless you do not require a lengthy write-up to explain important details, do not ‘Exaggerate’. The reader’s attention span is usually 2-3 minutes on an average. Make sure your copy meets the purpose.
Avoid Clichés
Excess of everything is bad. This saying works very well for writers too. Use of clichés more than often can actually irritate the reader, instead making your write-up interesting. Any expression should be presented in a subtle manner to avoid repetition and leave a pleasant memory on your readers.
Avoid Words That Lack Action
Any write-up to be complete and well-written, ought to have a proper call-to-action when concluded. Leaving your reader clueless at the end is the biggest mistake you would encounter ever. A properly drafted conclusion is something that needs to be offered in every type or form of write-up. A conclusion or a CTA is a must to end a brilliant content copy.
Avoid Lack Of Audience Knowledge
Anything written should have a target audience pre-set for it, to be a perfect content copy. Any topic, any issue or even a suggestion; if misses the direction to target the desired audience, it is nothing more than a cluster of words. Make sure you know the target audience well-in-advance, so that you can draft your write-up to aim at the audiences’ need and requirement. Any business to flourish needs a content message that reaches out to the desired audience and solves the purpose that it is meant to fulfill.
To sum it up, Do’s & Don’t’s of everything is a must knowledge for anyone who wishes to excel. As a writer, your content copy is what earns for you, what leads you. So never miss any chance to excel in your write-up and avoiding the above things can definitely help you in achieving a long-term success.
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