Its been a decade since the startup concept marked its footprint. Since then it has witnessed some great success stories and some major failures. There are many do’s & don’t‘s that a startup is expected to take care of, but a major aspect in the recent times has come, called the social media. A strong social media presence has become a must. Anyone & Everyone is connected to various social media platforms and its importance is something that today’s marketer cannot neglect.
With Facebook, LinkedIn, Twitter, etc. the platform is huge. Among these social media platforms, Pinterest has been overlooked in the recent past. Pinterest can help a business grow fast, if they know how to use it combined with high-quality content material for sharing. It can increase the brand’s reputation, increase traffic, and the overall online engagement rate of your marketing campaigns.
So what is Pinterest?
Pinterest is a bulletin board kind of photo sharing website which was launched a few years ago and has grown rapidly in a very short period. Pinterest generates even more referral traffic than the top most social media sites like Twitter, etc. Below are some of the best startup Pinterest boards that every startup needs to check out.
Minted is a design marketplace which connects you to some of the world’s best artists, to create something one of a kind. It helps regular people to connect and discover talent across the world.
Eventbrite is the world’s largest marketplace for live event experience, which allows its users to find and create events in around 190 countries of the world. Once upon a time, this company was itself a startup. Now it powers several events around the world and even events for startups.
Trulia is a real estate listing search engine which helps owners, sellers, buyers and renters get an exclusive view of the interiors and exteriors of the property you want to buy. High-quality images of property are put up by sellers and renters on Trulia’s board on Pinterest.
Etsy is a marketplace for crafty folks to sell and buy unique goods. The company has a valuation of $3.5 billion. You can check out this board if your startup is based on handicraft articles. The more high-quality attractive pictures and marketing campaigns you pin up on Pinterest the easier it would be for your start-up to come into attention.
SAY Media is a digital publishing company which publishes and creates brand campaigns. SAY Media’s Pinterest is a lifestyle page. Write attractive descriptions for images to showcase your brand image like SAY Media.
Preserve is an online marketplace which showcases artisans behind the goods and products. It is a best stop for people who are into the boho movement. Preserve does not have a self-promotional Pinterest board but it puts up images of the products and inspirations from vendors around the world. Preserve’s Pinterest board is like a trip to an exotic marketplace.
Poppin is a startup with the tagline “work happy.” The company offers minimalistic and brightly-coloured office supplies. On Pinterest, Poppin has boards of dream offices and quotes and messages on them. Their board features adorable puppies posing with Poppin’ products which customers enjoy.
Breather is a Montreal-based startup for renting a quiet and clean room to work in the main cities of the world. Breather’s Pinterest board showcases stunning visually appealing pictures of apartments, designs and decor inspirations.
Poppy Barley’s Pinterest board is full of shoes with Carrie Bradshaw’s quote about shoes. It is a brand for customizable footwear which is entirely made ethically. Their Pinterest boards also contain pictures of art, interior design and the latest fashion.
Pinterest has become the hub for PR, Marketing or Blogging tips. The Nectar Collective’s Pinterest board is a go-to hub for improving your blog, PR, marketing and how to start a successful startup.
Everyone is trying to compete visually. Pinterest is a site which is based on images. MCP Actions is a Pinterest account by Jodi Friedman. It is one a famous Pinterest board. MCP Action’s impressive boards are for making photo editing faster and easier. Each board is on a different topic and aims in making your photos more visually appealing, helping in post-production, and optimizing your social media presence.
Innocent Drinks is a startup which sells fresh fruit juice. Their Pinterest boards are made up of mail they have sent to kids throughout the years, exotic fruit designs, juice recipes, events, product news, charity, and much more.
Chegg is a startup for textbook rental. Chegg’s Pinterest is focused on students. They give tips for organizing studies, study habits and also microwave friendly recipes.
Blue Apron’s Pinterest board is an inspiration for any writer on how to strategically promote a brand on Pinterest. Blue Apron is a startup which makes cooking fun and easy. They have thousands on foodies that gravitate towards Blue Apron’s board for salivating collections of food images and recipes.
This startup pushes the boundary of how brand elements can be used for marketing by consistently recalling its source by it and association. Spade’s Pinterest board is very useful to understand how the brand has focused heavily on color in different ways to define their brand image.
With all these Pinterest benchmarks, a startup or any business for that matter, can avail maximum benefits of such social media platform. Do share your feedback, if it helped.