Content writing is a sphere which has recently gained immense importance. Reason being the marketing sphere has become majorly dependent on content. Today the term marketing has changed into content marketing for many of the marketers. All efforts are invested in creating and offering such a content that can derive maximum traffic and satisfy the customer need to leave them satisfied.
With each marketer understanding its importance, has also uplifted the need of a professional content writer. Where some hire an in-house resource and some prefer to hire freelance content writers. Again a question often raised is which option to go for? A full-time in-house resource or a professional freelancer?
To make the decision easier, lets discuss both the options further and understand the suitability of each in different scenarios.
The first aspect that can decide on making a choice will be resources available with business. Many companies, especially startups are usually tight-handed when it comes to monetary resources. So to invest in a full-time resource becomes an expensive deal. In this case, hiring a freelance writer is a highly recommended option as it is cost-effective, time-saving and qualitative approach to get useful content.
The second aspect is the quality derived out of the resource. With an in-house resource, extracting quality work might take sometime as the resource hired might take few weeks or a months time to understand the business’s nature, type of content demanded and the approach. This might include use of much more than monetary resources. Whereas with a freelancer, you can be assured to get excellence delivered. A freelance marketplace offers professionals with a defined assurance of excellence and industry expertise. This makes it easy for the business to extract maximum out of each resource.
The third aspect to define the choice is, time. Often marketing goals and plans are strict on the timeline, this makes the need of content for content marketing very urgent. To serve the urgency, making sure that an in-house resource must deliver high-quality content within the given timeline. At times, this might not be possible due to resources’ knowledge or other reasons. Whereas with a freelancer timely delivery of content is a prerequisite. With professionals, punctual delivery of work is a must.
To decide on an in-house content writer or a freelancer content writer, is a purely business decision, that depends on above aspects or circumstances. To make a wise investment, business must undertake a thought keeping in mind the above aspects. So what’s your take? In- house writer or an expert freelancer?