If every marketer will read the same books as other marketers in the business, he will think the same of what others will be thinking. To gain a competitive edge, thinking out of the box, is a must and thus, reading different is essential too.
This blog is dedicated to 6 best books which give an insight about the most effective strategies and moves related to digital marketing and thus, every leading or aspiring marketer must read it to stand out.
- Digital Marketing: Strategy, Implementation & Practice
Author: Dave Chaffey & Fiona Ellis-Chadwick
From two famous lecturers and authors, Dave Chaffey & Fiona Ellis-Chadwick, this book includes practical business instances, interviews and case studies that allow a reader to understand online marketing in the real world. It is a strong recommendation for readers who are looking out to understand every single aspect of this form of marketing, and for those who want to explore it from the basics to the latest trends. This book serves as the practical guidance for businesses, on how to make the most out of the digital branding and achieve their marketing goals.
- The Power of Visual Storytelling
Author: Ekaterina Walter
From treasure of the bestselling author, The power of visual storytelling conveys the most effective and efficient examples and practices of visual contents. In detail, this piece explains techniques of visual storytelling with assistance of videos, content and visuals that can be a great source to attract or grab attention of the market and the users in the most successful way.
- Convert!: Designing Websites For Traffic and Conversions
Author: Ben Hunt
Running a successful digital marketing tutorial website, named webdesignfromscratch.com, Ben Hunt’s book talks in detail about the different effective ways of gaining traffic through conversion-oriented websites. The book is full of the most effective ways for website to be designed in a way that brings in users from Google and other platforms. The book is loaded with tricks, using which can fetch companies a great platform to sell out their products and services in the most effective way. The book explains both static and dynamic website designs that can bring in a great amount of traffic to a website and assist in increasing the conversion rate.
- The Social Media Bible: Tactics, Tools, & Strategies for Business Success
Author: Lon Safko
Renowned CEO of Innovative Thinking, Lon Safko, has loaded this book with various tactics, techniques and information that are a must to achieve business success through social media marketing. This book includes all the updates and maneuvers that are needed for effective marketing through apps, Yammer, Twitter, Mobile Marketing, Plug-ins, Google Search Engines, Widgets, etc. This book is focused on any form or size of business, be it small or big enterprises, digital marketing professionals, companies, etc.
- Global Content Marketing
Author: Pam Didner
From the top content marketing influencer – Pam Didner, this top-ranked book, ‘Global Content Marketing’, is for all those who look forward to have bigger & global content marketing campaigns. It in-detail, explains the systematic process of creating effective and innovative strategies that can connect audience from all around the globe. It puts light on cross-regional content marketing tactics for the year 2017. If a company wants to go global, then this book can be a game changer for them.
- Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
Author: Joe Pulizzi
From the founder of the Content Marketing Institute, which produces Content Marketing world (international event) and publishes Chief Content Office Magazine, comes this book that explains basic six steps of effective business development process that is a must in the digital age of recent times. It conveys the importance of content in a successful marketing campaign that reaches out to a large number of audience and converts them into potential customers. This book incorporates various success and failure stories of marketing campaigns and offers techniques that startup entrepreneurs can take up to turn their business into success by using conventional marketing methods.
The above mentioned 6 must read books not only serve as a guide, but offer a deep insight of the techniques and strategies that are a must to incorporate in the digital marketing practices, for the year 2017.
Do share your feedback, if the list helped you and do add some more interesting reads if missed out in the above list.