Marketing is the most extensive term that includes every possible component that a human mind can think of when it comes to business and its promotion. With such a widespread array of elements, even expert marketers commit several mistakes that can bring down their outcomes. Following are some of the common mistakes that every marketer must get familiar with, to keep a safe distance as to avoid them.
Mistake 1: Improper Use Of Google Keyword Tool
The biggest mistake marketers make is by assuming that the use of the Google keyword tool before creating content, would be cheating. Instead, it indicates the queries and searches used to locate you over the web and thus including such keywords more often in the articles and content can make your page more searchable and easier to locate by search engines.
Mistake 2: No Unique Title Tags & Description
This mistake can be crucial. Though, the importance poured by Google and Bing over the uniqueness of titles for each page, still many websites and marketing professionals, miss out on this amazing opportunity. Blunder 1: Each page of the website having same title and description. Blunder 2: Not keeping a check on the character length.
There is a clear statistic for descriptions to be limited within 150-160 characters and for the titles, 65 characters is the limit. A good and well-sized description can readily increase the CTR and if the content offered justifies the description, it is more likely to have higher conversion as well.
Mistake 3: No Blog or Off-Topic Blog
Content is not only the king, but an important aspect of driving more traffic. It is a manual reason that brings in more human visitors to land on your website and making more pages searchable by search engines. Good content adds valuable reasons for other sites to link your site (with likes and shares), thus helping search engines to place your site and brand higher on the ranking.
Writing a blog and maintaining it, is the most cost-effective way to publish and promote your brand content. Regular posting can bring in remarkable profits. Try avoiding a blog that offers irrelevant or off-topics. Make sure your blog covers all the relevant topics that your target audience might look out for. To maintain a keyword list can help in maintaining an optimized blog.
Mistake 4: Being Inactive On Social Media
In recent times, using social platforms to promote your brand content is the most effective strategy. A marketer can lose out on major opportunities by being inactive over the social media. Even SEO experts believe that social signals are something to count on. These signals can help in gaining a valuable insight about the ranking factor, along with other SEO benefits. It is a great source for productive traffic.
Social media not at all requires to be active round-the-clock. But it really demands to explore the right platforms to reach out to the desired audience and build authority and trust amongst the followers. Sharing information and valuable content can get a business good number of genuine followers and prospects.
Mistake 5: Missing Out On A Content Publishing Plan
It doesn’t really matter whether you post new content daily or twice a week, what really matters is being consistent in publishing unique and useful content. Having a pre-planned publishing schedule, can allow a business to be consistent in offering informative and effective content. To avail SEO value and bring in more traffic, being consistent is the key.
Having a publishing plan not only saves valuable time, but allows the business to maintain the flow of offering content that informs the user and makes them obliged to share it because of the usefulness attached with it.
So, where do you stand? Are you among those those marketers who have committed such SEO mistakes in your campaign? Or have you made any other errors and how do you think you can fix them? Do share your valuable insights!