Do you know, now you can increase the web traffic by more than 12% in just a month?
Following an established SEO strategy, recruiting it into a famished market, developing high-quality & well-researched content (full of facts & figures) and offering a solution and promoting the on-site blog.
Though, this sounds layman, but it’s the most awarded and practical approach of a winning strategy and the best way to achieve higher SEO ranking.
Organic search traffic has a higher possibility of conversion, as compared to traffic from social platforms.
But, to achieve higher conversions, you need to discontinue believing in various SEO myths. These myths may obstruct the path of success and improvement for various expert bloggers and content marketers.
So here are the 9 myths that you must ignore. To add more value in here, there are tips attached, for a smarter Content Marketing & SEO Strategy.
Myth 1 : With Google Hummingbird, Keyword Targeting Has Become Irrelevant
This is an utter myth.
With keywords still managing a spot on Google’s first page, clearly states that they are still in the game & do matter.
To prove this fact is just a myth, an easy example can be effective and high-quality website content still works on keyword SEO strategy.
Hummingbird soon after its introduction was taken as the future of search. It even influenced the content developers to agree to mend their working to benefit the end-user.
In fact, keyword research and targeting them has become easier with the help of Hummingbird. The idea is just to focus on the search intent and not on the ratio of keywords.
Myth 2 : Claim To Be A Google Affiliate
This is the biggest myth ever. Google has strict privacy and never allows a disclosure of its SEO partner or affiliates. If anyone claims to be one, now you know it is a SCAM.
Many agencies also claim to offer a guaranteed improvement in SEO ranking.
Myth 3 : Claiming Your Google Listings Increases The Search Traffic
Yes! This is also a Myth!
When you do Google listing, you are simply telling Google to list your business in zones or areas where the majority of your customers and clients is located. But just listing your business on Google won’t do the trick.
There is more required out of your SEO strategy to make a difference out of Google listings.
You need to:
- Stay Consistent
- Local Outreach – Getting links from other people over the map
To take off this myth, put in an extra SEO effort to make the listing trick work for you.
Myth 4 : Meta Tags Are Not Of Any Concern
Another myth which keeps an echo is, importance of Meta tags.
Meta tags are that form of HTML tags that show up between the opening and closing <head> tags.
Their prime use is to show the preview snippets for any particular web page in the search results. Meta keyword phrases get featured over here.
There are 3 major elements of a meta tag; The title tag, meta description, Meta keywords or phrases.
Post-hummigbird, there has been a huge debate over their relevance and importance in SEO rankings. But with figures offering a proven state, that rich meta description brings in great SEO results.
For this, one needs to create rich meta descriptions.
- Make them descriptive – Front-load keywords that are relevant to the article. Using the journalist formula, ask ‘ Who? What? When? Why? How? Where?’ and this does wonders in writing descriptions as well.
- Make them unique – Each page’s meta description should be different from the other. Uniqueness is the key.
- Make them short & Crisp – Limit meta description to 160 characters. This the ideal Google limit.
Myth 5 : Target Keywords In Anchor Text Don’t Matter
During the link building process, using keywords in the anchor text should be promoted?
Anchor text is a clickable text in a hyperlink. Which when clicked, redirects the user to the desired web page.
With experts giving anchor text a forever tag, they believe no matter how many Google updates come up; the importance of anchor text as a SEO ranking factor will always remain intact.
So the question that comes up; is whether a keyword-rich anchor text is really helpful to boost SEO ranking? The answer is Yes!
Questioning the relevance of keywords in anchor text is nothing, but a myth.
There are 3 types of anchor texts to keep a focus on while planning content marketing & SEO strategy:
- Natural anchor text
- Brand name or brand URL anchor text
- Generic anchor text
Bottom line: Having a keyword-rich anchor text is crucial, but an optimum approach and unique take on it, will do wonders.
Myth 6 : Fresh Content & Its Indexing Is Google’s Favorite Task
Uploaded fresh content and You are Done! Another myth that can harm the SEO results.
Uploading a fresh copy or a write-up offers search engines to crawl and index the content! But is it possible without your input?
Without SEO efforts, search engines will not crawl, no matter the content is fresh or old. Crawl optimization is a must to help the search spiders discover your freshly uploaded content.
Adding fresh content over social profiles is a great way for faster indexing. Share your link over Facebook or tweet it, it is this simple.
And, within couple of hours, your fresh content indexes.
Bottom Line: Adding fresh content is very important, but without a proper SEO strategy to boost the fresh content, a noticeable benefit cannot be achieved.
Myth 7: Hiring SEO agency For Quicker Top Rankings
This myth is the most common and interesting of all the 9 myths. How can an SEO agency promise top rankings on Google in recent times?
Undoubtedly, hiring an expert can give a competitive edge, but a guarantee to be ranked #1, is a clear bluff.
Though, there can be a noticeable improvement in the rankings, based on an experts’ competency, but faster top rankings, don’t fall for it, IT IS A TRAP!
SEO as a process is long-term. Its results are unmatched. But every great thing takes time. Even leading experts second the thought; rankings cannot be guaranteed, but efforts to achieve it can be improved.
Myth 8 : No or Less Scope Of Guest Blogging
Heard it many times, right?
What is guest blogging? What is the hype all about it?
In layman terms, guest blog content is just like any other content. It simply implies that a guest contributed some piece of content to your blog.
Content Marketing has a great dependency over strongly linked profile and guest blogging is considered as the best way to get links.
Experts with proven stats, believe that 26% of the blog traffic comes up from guest blogging.
With such figures, here is a quick checklist of successful guest blogging.
- Don’t name them ‘Guest Posts’
- Build Relationships and not just links
- Avoid blogs that promote spamming
- High-quality keyword research
Myth 9 : Higher Organic Results With Paid Search
Can actually AdWords PPC be of any help in organic rankings?
Logically, there is no correlation between paid and organic rankings. Both function in different environments.
One comes from index database and the other comes from bid and total investment.
According to a report by MarketLive, The conversion rate of paid traffic is 35% more than organic traffic. With paid ads, you get a better scope for targeting more keywords.
With paid ads, building a brand identity becomes quite easy.
Undoubtedly, paid search can improve the conversion rate of organic results, but rankings are no where in case of improvement or higher on position.
Going through other write-ups and blogs can be a great pool of knowledge for content marketers. With the web being a dynamic platform for each one.
But, you need to precise on gaining right & valuable information, that is based out of deep understanding and research over SEO & SEO rankings.
I assure you that unfollowing these 9 myths will help your business site grow faster and leveraging it to cater to the desired audience with result-oriented content marketing.