Content Marketing is the common term that you have recently become familiar with. And Why Not?
It is where the future lies!
But do you know why?
With proven statistics, it is true that content marketing is the most effective form of marketing, the business environment has encountered in recent times.
But the reason behind it, is still a question mark for many marketers.
So to pour in some light of understanding, here are 8 statistics that prove Content Marketing is the best Brand Marketing.
#1 Millions Of People Now Use Ad Blockers
Paid advertisements have seen their high in online marketing.
However, today, consumers are becoming selective and blocking the ads they do not want to see. In the last few years, 200 million people globally encouraged the use of ad-blocking software.
With such numbers, consumers might be the only share of people who should be happy. Leaving marketers terrified, who once paid heavily for paid ads to spread the brand’s word.
But, a breather for them is the secret trick of the content. A marketing effort that still allows them to reach the target audience without being blocked.
In addition to their liking of ad-blocking software, good & high-quality content is something they want to get involved with & into.
This encourages the use of content through Content marketing and makes it the best Brand Marketing
#2 Market Leaders Get 7.8 Times More Site Traffic Than Non-Leaders
Though developing high-quality content is not easy, but the effort is worth in the end.
Famous marketing guru, Neil Patel, states that people who succeed at becoming leaders in the world of content marketing — people who craft compelling, valuable content that gets to the heart of their readers — experience drastically more site growth than their competitors.
For any business to become a content marketing leader, should offer valuable and informative content and business who knows this, can easily grab the leading spot.
#3 Quality Content Recalls Brand That Increases User Engagement
As we know based on studies, 56% of marketers believe custom content helps in increasing the user engagement rate. Custom or brand content helps a customer recall a brand and encourages them to engage on a personal level with the brand.
This aroused feeling to engage, is a positive and beneficial activity for both customers and the brand or company.
#4 The Average Time Spent On Article Is 37 Seconds
A tight ratio of words is highly encouraged and valued by consumers, but is it a proven fact, that they actually are reading the articles marketers post.
A reader enjoys reading relevant and high-quality content copy; which further helps the brand earn higher brand recognition and customer engagement rate.
This further helps a business boost sale by using this way of best brand marketing
#5 Content Marketing Is 62% More Cost-Effective Than Outbound Marketing & Generates 3 Times More Than Any Lead
It is a common myth among amateur marketers, that content marketing is an expensive approach. But, in reality, it is very much cost-effective than traditional marketing methods.
It is cost-effective because, it is the easiest marketing effort to begin with, quite popular with the customers and majorly brings down the total cost marketers invest in advertising their brands.
And the best part is, content marketing does all of this and is also more effective than traditional marketing.
#6 88% Of B2B Marketers Use Content Marketing As A Prime Element
A major share of B2B marketers uses content marketing as a prime element of their marketing mix.
Content Marketing, the best way of easier and faster brand communication, also develops more sustainable value, helps in better brand positioning, brand development, brand promotion, brand advertising and building a better connection amongst brand and customer
#7 B2B Marketers Use At Least 13 Content Marketing Tactics
More is Good!
This phrase fits perfectly in case of content marketing.
Use of multiple marketing tactics in any segment of business is not a common practice, but B2B marketers are quite infamous for using various content strategies.
The reason for this is that with proven stats and figures, content marketing is a brand marketing and it turns even more effective when its distribution channels re different and diverse.
Keeping this mind, B2B marketers get leveraged by developing different content formats and using multiple marketing platforms to reach out to the customer.
#8 73% Of Leading Brands Hire Experts To Manage Their Content Marketing Strategy
With an immense rise in the popularity of content marketing, the leading brands all over the globe are hiring experts to effectively utilize this hidden gem of brand marketing.
To manage content development and its distribution process, no business wants to make a mistake at all.
Hiring an expert helps the business to effectively allocate their investment into a professional process of communicating with customers through content and professional hired assure that the content development and its distribution is yielding maximum benefit of the brand
With right target audience and regions covered, content marketing becomes a most targeted and effective way possible today for brand positioning, brand development, brand promotion, and brand advertising.
To Wrap It Up:
While some confused marketers, still struggling to understand the importance of content & content marketing, these 8 statistics prove its importance and it is the marketing future.
Cost-effective, flexible, appealing and efficient; Content Marketing caters to virtually all nature of businesses, irrespective of their size.
Using various content forms and modes, developing fresh, high-quality, consistent and unique content, is the only way to connect with the target audience in the most effective way.
Use Content Marketing (the best Brand Marketing) and see those numbers changing.