Who doesn’t want to convert each of their website visitor into a buyer?
Yes, I heard you right, No One!
So if you are also looking out for proven ways that can converts each website visitor into a recurrent buyer, then try your hands on ‘Effective Content Marketing’.
This marketing form not only escalates the web sales, but also leverages your on-site blog to become a parallel source of income without investing in or employing a sales team.
Though claiming blog to be a revenue source, there is no doubt in the fact that earning out of it comes easy. Not At All!
The blog is a most patient-testing, yet the most successful way to earn revenue over the long-term.
The reason to bring up this topic and penning down a complete guide over it, is to serve the questions, queries regarding the creation of an effective content marketing strategy.
Before we start the guide, let’s get familiar with content marketing & its basic essence.
What Is Content Marketing?
Content Marketing is about developing fresh and solution-oriented content and sharing it for FREE to fetch, attract and convert web visitors into recurrent buyers.
It is the most popular strategy available today and that connects a business with potential buyers and helps the business increase its sales.
With traditional ways of marketing, a marketer can show ads, publish paid reviews, etc.
However, in content marketing, instead of disturbing the customer with unwanted ads, you offer them valuable content and information through articles, infographics and videos for free. The more value created with content, results in more attention from people and they will listen to you more.
And this builds trust gradually over time.
Once the trust factor builds up, selling and promoting products and services becomes an effective practice. The key here is the email list.
Businesses use their email database to execute a successful content marketing strategy.
The Benefits Of Content Marketing
Now every new knowledge inherited comes with a first reaction – “Why do I anyways need to know this”.
In other words – The Benefits You Gain!
Though the term ‘Content Marketing’ is quite familiar to all, but its advantages are not known or explored by everyone.
Here is a list mentioning a few of the main ones;
- Is the dependable way to turn any visitor into buyer
- It informs & educates your readers
- It helps in gaining a better understanding of the target audience
- It helps in boosting sales without being aggressive
- It attracts quality links from other blogs
Prerequisite Of An Effective Content Marketing Strategy
Before you get to dig in deep on the concept, you need to understand the your audience you need to target.
To understand them, answer these questions first;
- What’s the major problem the target audience is facing?
- What can be the solution to their problem?
- What all possible ways are there that the customer can use to get an answer? ( Your Competition)
After a convincing answer sheet to these questions is ready; the path ahead becomes easy to create an effective Content Marketing Strategy.
So let’s start with the guide;
Step #1 – Develop A Content Plan
Once the audience is known and an understanding is developed on what type of content they are looking out for, you can effectively develop a content creation plan that can easily convert web visitors into recurring buyers.
Here are steps to develop an effective content marketing plan.
Judging and developing an optimum posting rate. Posting daily is not compulsory, but being regular and consistent with your posting plan is crucial. If your visitors become aware of your schedule, then they will come back to your site accordingly.
This can be a great strategy to make your visitors come back again and being loyal to your web presence.
Quality post is a must, but understanding the ideal size of a quality post is crucial too. Make sure you come down to an agreeable post size for your readers.
Any topic that requires a detailing to be shared with your readers, like, article topics that might need 1000-2000 words. This makes your audience believe that you have a great knowledge about the topic and it will further assist in boosting Google rankings, because search engines loves detailed content over brief ones.
To offer better than your competition, it is important to analyze them and their offerings. Posting rate, size, word count, headings, shares etc. to understand the content creation plan.
To go ahead of your competition & attract more quality buyers, you need to better than your competitors.
Step #2 Let Your Presence Be Felt Everywhere
The easiest way to promote your content to a large audience is to make your presence felt everywhere.
Though it’s quite hard to mark a presence everywhere when all you have is zero online connections, but here are a few simple tricks to be able to promote your content with a presence everywhere.
Search Engine Optimization
Search engine optimization is the primary element to promote a money-making blog. With no or poor traffic, its next to impossible to attract valuable readers who will get involved in buying what you are selling.
Focusing on SEO or organic traffic is a must to execute an effective content marketing strategy.
Guest Posts & Blog Comments
All the assumptions about guest blogging being dead should be waived off. It is very much alive and is the most epic way to reach out a larger base of audience with your content.
Not focusing only on building backlinks, but instead the concentration should be on creating high-quality blogs that can attract the desired audience and can convert them into buyers.
Getting more ‘n’ more of blog comments is another wonderful strategy to build new connections with fellow bloggers. Leaving comments on other useful blogs can even get you fruitful relationship building.
Social sharing is a crucial factor in search rankings. The more your social shares, the more Google importance you get.
Sending time actively over social platforms like Facebook, twitter or G+ will help you explore other influencers and also interact with them, which will further boost your online reputation.
If you don’t maintain or have any email list, you are wasting your time, money, efforts & opportunities. For every successful marketer, their major part of income comes from an email list that they maintain or have created over a period of time.
Now you must be thinking, what’s there in an email list?
Email list permission marketing, which means your target audience is giving you permission. With useful and solution-oriented content, you can build trust amongst the targets and make them buy what you sell.
So if you are not maintaining an email list yet, start it today! Also offer some incentive to speedily boost your email subscribers.
Evaluate Your Analytics
Once you are through with the above steps, now is the time to assess your own analytics.
Only developing some engaging content won’t be sufficient. Evaluating its results is equally important. Is the ROI of content marketing worth it?
Here’s how you can evaluate:
- Measure By The Improvement In Lead Generation & High Conversion Rates
- Measure The Cost-Per- Click For The Primary Keyword Or Phrase
- Measure By Increased Time Spent On-Site & Inbound Links Generated
- Use Google AdWords Keyword Planner Tool To Keep A Check
- The Cost Of Organic Content – CPC Of A Primary Keyword : Activity Number
- Measure By The Number Of Social Referrals & Engagement & Closed Sales
Step #3 Review & Repeat
After coming down till here, you need to review the results. Like, how have strategies performed, what type of content is more effective and bringing out results.
Then repeating the strategy that worked well for the business and reviewing the less performing ones.
Keep in mind that the traffic generated from the on- site blog takes time and considering this fact the review process should be executed.
If you notice any blog doing well, it surely is getting quality incoming links. So building high-quality backlinls ensures that your blog does well on Google search rankings & results.
Trying gust posts, creating videos and infographics, naturally attract backlinks.
Blogger outreach strategy is a key element of an advanced Content Marketing Strategy. Your blog won’t perform well on social platforms & search engines, without the help of other bloggers in your niche.
Developing content that is shareable, is not easy, unless you are well-informed about the trending topics in your niche. To be called a successful Content Marketing person, you need to focus on creating quality content and not just about how to increase traffic.
As you start to get attention from fellow bloggers, it becomes quite simple to have more social shares, backlinks and comments.
With the use of the guide described above, soon you will see a marked change in the blog result. Ensure you link out to others, in order to win quality backlinks from within your niche.
Develop content that is solution-oriented, after all, content is crucial in enlightening the mind & thoughts.
So are you ready to give Content Marketing Strategy a serious try?
Do share your relate-able questions on Advanced Guide To Content Marketing & I’d be glad to help!
Use the content marketing strategies shared in this guide to your advantage and you will soon start noticing the results from your blogs. Make sure to link out to others in your niche if you want to win backlinks from others.
Never forget to create problem solving contents, after all, your content is the lifeblood for making your blog successful. So are you ready to give content marketing a serious try?
Did you like this advanced guide to content marketing strategies? If yes, share this post with others so they can get benefit from it. Let me know if you have any questions related to content marketing and I’d be glad to help!