With the potential of content marketing acknowledged globally, Content is the area where a company should be investing a significant amount of its time and money.
Even small businesses and young entrepreneurs should look out at the virtue of Content Marketing to market themselves. Agree, everyone is doing it, but not everyone has got it straight.
More and more businesses are finding new and interesting ways to break the ice. And while doing so, they overlook the importance of content marketing when other important strategies come into the focus.
A well-planned content marketing promises elevated brand visibility, high brand reputation, customer engagement & retention, superior conversions and customer acquisition and outstanding inbound traffic.
Every business aims to become an industry supreme from the very beginning. In order to set their brand identity apart in the industry, they invest in several marketing strategies. Content marketing benefits other strategies as well.
Content marketing has a high ROI. Considered as an ideal way to maximize marketing cost efficiency, content marketing pays back for all that it takes. Content is one part of marketing that touches any and every other area, from social media to internal communication.
If you are also among the ones who are not sure about this big time investment in Content Marketing and who think it doesn’t work in your industry, well then this will prove you wrong. Every business irrespective of its size needs to invest in content marketing as it helps in reaching out to markets and customers. Also, assures:
Amplified Brand Awareness
Brand awareness has to be created. It doesn’t come automatically. With trends changing every hour, customers need to be updated regularly with an updated business focus, offers and services. The customer needs also change. Regular updates can certainly boost sales as customers are getting what they desire.
Effective content marketing also builds brand community and loyalty. Content being the king, plays a vital role here. As per the research conducted, interesting content is one of the top 3 reasons why people follow brands on social media. Every business should aim to expose their valuable consumers only to content that is important, persuasive and useful. This also aids in assuring good building brand visibility across all promotional collaterals.
Industry Expert Image/Perception
Always remember, quality is the key. Publishing quality content on a regular basis helps in building a company’s identity as an industry expert. It retains customers’ interest in the brand. If a business successfully disseminates its focus, goals, products and services to its target audience, it helps in establishing the brand’s expertise and control over it. Also, linking shareable content pieces over social media and affiliates to website helps in guiding customers to the website. 61 percent of consumers tend to buy from a company that creates custom content.
Increased Traffic On The Website
Web traffic starts increasing when quality content is published on a regular basis. Search engines are always in a lookout of new content. SEO helps an active website get more visits. Thus, helping the website to appear among the top Google’s search results. More visits equals more sales. Simple it is! Customized content does wonders as it directly caters to the audience answering all potential queries and fulfilling all possible requirements from the brand.
Confidence Of Consumers
Content is the key to a prosperous business. Along with other important strategies, Content marketing also needs to be strategized and executed to win the confidence of the audience sin the company. The content is basically the face of the business. With the aid of content only, one communicates business focus, products and services to its target audience. And if done the right ways, good content helps in converting visits into sales in no time. For this, a proper content strategy needs to be formed and followed to yield results. The process involves documentation of goals and steps to achieve those, making editorial calendar, conducting quality checks, analyzing impact and reviewing steps.
Articles, Blogs, info-graphics, pod-casts, webpages, videos, etc. are different ways to market content. According to a study conducted by the Content Marketing Institute in 2014, the top three most effective forms of content are case studies, in-person events, and blogs. There are numerous mediums and distribution channels for publicizing information. It is important to recognize suitable method, timeline, form and platform for the business.
Success That Comes With Planning
61% of B2B business owners claim they plan in advance to increase content and its effectiveness. But only 44 percent work on its planning and execution. Why is it so hard to realize that a little planning goes a long way? Job is really simple here. A well-planned strategy pays well giving a business ample opportunities to be a step ahead of competition. To start off, make a content calendar. It is a shareable resource that marketing teams can use to plan all content marketing activity. A content calendar is a great way to manage content of all types and on all platforms, to plan content around big days/events and to figure out lagging points. Managing content calendar gives good time to research on topics and produce useful content pieces. The further ahead is the planning, the better content quality will be.
With the competition increasing day by day, it is important for all businesses to step forward and invest in content marketing as soon as possible. No wonder, at what stage of planning or execution the competitors might be.