Every story has something great to offer & learn from, and GIRLS did the same.
Be it being more creative, or setting your limitations or keeping it real or hiring great writers; there’s a lot to learn.
So picking up the best of the insights just for you, here the 10 things that every Content Marketer must learn.
1. To Be Creative Is The Best Thing!
- 1 1. To Be Creative Is The Best Thing!
- 2 2. Don’t Be Afraid To Spend!
- 3 3. Don’t Fake, Keep It Real
- 4 4. Offer, What You Really Have To Offer!
- 5 5. Create A Reliable Experience
- 6 6. Read, Read & Read Some More To Get Ideas!
- 7 7. Check, Check It Well!
- 8 8. Get Expert Writers
- 9 9. Will Your Audience Like To Read This?
- 10 10. Let Haters, Hate You!
Good ideas work well, but great ideas work the best. Developing out of the box content to reach out your target audience in a better way and create new interactions. Undoubtedly, everything starts with creativity.
2. Don’t Be Afraid To Spend!
Anything great doesn’t come for free. A content marketing strategy needs patience and a lot of trials. There will a lot of errors, but don’t be afraid to invest in a few dollars as it will definitely bring in higher & better results.
3. Don’t Fake, Keep It Real
Like when Hannah cooks up assumptions to support her interview story with Patti Lupone (SWOON!) for a bone density drug advertorial. Readers realize when you create your own world of stories and fake it. Keep it real & authentic and build credibility amongst your readership & target audience.
4. Offer, What You Really Have To Offer!
Whatever you are, humorous or commanding; the content offered should exactly reflect who you are and support the brand tone. Offering that doesn’t match the true you or brand, it’s not worth it.
Offering something out-of-the-box is great, but trying too hard, may sometimes throw you out of the box. Considering the target audience and offering something that they really want, will be the best practice.
5. Create A Reliable Experience
Offering an experience that is authentic is what your audience is looking out for. Sharing brand content about the product or service? Then you should perhaps try it first!
When sharing an experience, make sure you share the best of the lot. So go ahead, explore the opportunities and get such experiences that can get you maximum customer engagement.
6. Read, Read & Read Some More To Get Ideas!
Anything that is impactful needs energy or fuel to ignite. As a writer or content manager, fuel is to read great content & content writers.
Let these reads inspire you to write well and write the best. Make sure you get a full pack of snacks & read to fuel your ideas.
7. Check, Check It Well!
Making mistakes is common and easy when it comes to Content Marketing or Social Media.
Keeping a check on each copy you share or create, to avoid negative virality.
Before hitting the Publish button, make sure you think about the content copy from each and all different angles.
Not only the positives, think about the negatives. How can your content be misunderstood.
To avoid any mis-happening & misunderstanding, check & check it well.
8. Get Expert Writers
Do you want your Content Marketing Strategy to do wonders for you? Then make sure you leave the writing to expert wordsmiths!
You can hire talented copywriters or freelance writing experts to offer you a content copy that adds real credibility and your Content Marketing Strategy to have a real impact.
9. Will Your Audience Like To Read This?
Being one’s own critic is a must – no matter even if it is Content Marketing.
Who likes a transcribed ad? No one.
Develop content that is interesting, useful, compelling and relevant. And if you create some great content, doesn’t matter where it is coming from.
10. Let Haters, Hate You!
Undoubtedly, there will be haters.
Many don’t believe in Native Advertising & Content Marketing and its practice, forces them to spread the negativity.
Creating relevant & useful content can definitely help the brand create a long-term relationship with their customers.
So ignore them & put in your efforts in great content to succeed.
Handling the Content Marketing world is not an easy game, but clearly with learnings like these, one can definitely do a great job.