Any Content Marketing Strategy involves a lot of research, reading relevant books, watching how-to videos, attending pertinent webinar, investing endless time in planning the strategy.
And now are all set to launch!
You post your first blog and the wait for clicks, likes and shares; starts.
With all these justifying your efforts and commitment you gave to your Content Marketing Strategy, a miss on these results into FAILURE!
What led to this failure? What was the gap? What did you miss out?
Multiple questions strike every Content Marketer when they face a failure.
So to avoid any further failures, here is a list of possible reasons why a Content Marketing Strategy miscarries and how you can avoid these reasons?
1. Considering Content Marketing As A Solution For Sales & Marketing Problems
Quick solutions don’t last long, same applies to Content Marketing.
An effective Content Marketing (CM) strategy is one of those long-term plan that are a consistent part of your marketing plan.
If you’re thinking of strategizing a 6 month successful plan; forget it. It won’t last. It will be nothing more than a waste of time & resources.
A well-planned, long-term and consistent strategy is something that can be named as effective.
2. Poor Understanding Of The Buyer’s Persona
To engage your prospect buyers, you need to understand their character or their interests. Once you realize what arouses them or what can lead to a positive buying action, you can develop content based on the same.
Offering relevant & interest-based content, can help in getting a better clarity of the goal or aim to be reached.
Including the buyer persona in the Content Marketing plan is a must to make it effective & successful.
3. Keeping Content Equal To Sales
Thinking of content as the ultimate sales effort is the biggest reason that an effective Content Marketing strategy failed!
By just simply developing good content, you can’t rely on the strategy to do wonders for you. Visitors or readers, especially if first timers, will not even open blogs or other content sources.
It takes time to build a readership that constantly involves, shares and likes your developed business content.
Use Content Marketing as a guide to the audience journey which has just started. Take time to build a relationship with them.
Conversions on the first few visits is not Content Marketing, but assured conversion on the 10th & 11th visit and the conversions to go on and on… is Content Marketing.
4. Denying The Importance Of The Community Shares
‘Content is King’, ‘Compelling Content is Everything’. No doubt such phrases hold great importance, but no matter how good a content copy is, it will not go viral automatically.
Strategizing content and its distribution are crucial.
Better chances of content going viral, when you focus on:
- Creating content that inspires. Developing content that inspires a community or relates to their interests.
- Challenges the traditional beliefs. Anything that contests the existing notions or beliefs, definitely goes viral.
- Offering solutions. This is most important & valuable aspect, if you can fix a problem with your content. You have it.
- Drafting a content copy that relates to your buyer’s character and can speak to their persona.
5. Not Considering SEO as an integral part of Content Marketing
Business should ignore SEO at its own risk, when they consider it as an element in Content Marketing.
With more than 6 billion searches are averaged by Google, daily, not paying attention to SEO can just kill the complete essence.
Earning valuable links are merely impossible without Content Marketing. This will further leverage domain authority and higher rankings over the search engine.
Keyword research must be a primary element of Content Marketing. Make sure the content is keyword-based & developed content is bang on the search engines.
Before you launch your Content Marketing Strategy, do not forget to consider all the above facts to avoid any failure.
Such adjustments can assure an effective planning, implementation, execution of strategy.
The special piece of recommendation is here, Be Patient, Don’t Give Up!
So how is your Content Marketing Strategy working? Do share your experience, we’d love to hear from you!