There’s always been a lot speculation about the algorithm and mathematics that goes in to calculate rankings for websites or blogs or any web page for that matter. So what’s the mystery that surrounds this calculation?
Thousands of marketing scientists and digital mathematicians are constantly in a chase to decode the search engine or Google algorithm with their artificial intelligence.
Many of them have used improper tricks and ideas, to act smart with Google and improve their SEO ranking, but Google acting smarter than it should, is constantly updating its parameters to avoid and discourage such tricks and false effort to become the No. 1 website on Google.
Google’s objectives are to ensure that it is always delivering search results that users find relevant, interesting and also timely. If they don’t keep doing this then people will stop using Google and then its $30 billion of revenue it earns off search advertising is under threat. Also breathing down its neck is rapidly growing social sites such as Facebook that indirectly are providing alternatives to Google. Though there are rumors of Facebook developing its own search engine in the near future. If Google doesn’t continue to deliver then its whole existence is heading for a slippery downward slope of Web extinction.
In the last 2 years Google has increased the importance of usability such as measuring the speed of websites and sites that are producing unique content, hence the targeting of content farms and de-ranking them.
How To Become No. 1 Website?
Understand what Google Wants!
All Google Loves Is Original Content
What Google does like is great unique content. We have seen the rise in importance of content creation and curation as a marketing tool over the last few years. Also, the demand for SEO content writers is increasing day by day.
With the aim to stay ahead in the competition, businesses today are choosing to hire freelance SEO content writers over employing full-time writers. Doing this helps the companies invest their marketing budget smartly with assured beneficial results.
People use the web to find information that is why Google is putting such a high value on unique content.
Creating great contagious content that begs to be shared such as videos, blog posts, and eBooks also has a big side benefit. That benefit is that people will link to your website or blog and hence Google gives you big ticks in its search engine calculations the more often back-links are created to your blog and website from other websites.
This is where the tactic of “offsite optimization” starts to make its importance and presence felt and should be included in your SEO strategy. This is the final stage of getting Google to like you.
It Supports Off-page Optimization
SEO experts generally agree that off-page link building and SEO techniques can contribute around 80% of the effectiveness in any SEO campaign.
Off-page optimization or building links, is by far the most important activity for assisting us in getting our website well ranked in search engines. And the key driving force in this is backlinks.
Highly Important To It- Back-Linking
A link, or back-link, is the link that you use to be brought to another page. Backlinks are incredibly important because they are basically like “votes” for your page that tell search engines that other webpages like and utilize your page for information. The more websites that you have linked or “voting” for your webpage, the higher your ranking will be.
Though, not all votes are weighted the same, as links from the homepage of major websites, like the Australian Government australia.gov.au, amazon.com or facebook.com, are going to be worth a lot more than a lesser known website.
Apart from these majors, there are few important considerations that are unavoidable. For every failed marketing strategy, it forgets to do:
- Adding proper anchor text for inter-linking is a must. (Avoid “here”, “there” etc for the anchor text)
- Image Optimization is a must. (Create alt tags and do add description to it)
- Search engine friendly permalinks should be encouraged. (Avoid too many ‘&’, ‘?’, ‘!’ etc characters in the URL)
- Add readability to words by using hyphens (-).
- Only use hyphens (-) in URLs and completely avoid underscores (_).
- Do not use capital letters in URLs. The servers are case sensitive and keeping them in lower case avoids the confusion.
- Encourage internal linking as much as possible, but only when appropriate.
- Headings and sub-headings and further classification helps in breaking the information and increases understanding.
- Paragraphs and sub-paragraphs and more paragraphs.
- Study & research about your target audience and further create content accordingly.
- Update your content constantly; it helps the search engine spiders and crawlers to index your webpage frequently.
Final Words –
Getting higher on search engine rankings is all about understanding the marketing game Google plays, but what gets you going and act smarter is understand Google and play its game with its own set of rules.
To become the No. 1 website on Google, all you have to do is act smarter and follow the rules better than others.
Do share your views and suggestions over this ranking game.