The basic knowledge about marketing that we all have is SEO is one of the best ways to generate quality traffic for a website. But, thinking it is the only way to generate traffic and search results is wrong.
Judging the traffic sources well is a must to excel the search engine game. Relying only on SEO completely is a mistake that you really don’t want to make.
I have received many queries regarding how to increase website traffic without relying on SEO, so here’s a post dedicated to this.
Here we will build an understanding of various ways and measures that can be undertaken and how can each source of traffic be optimized.
To start with, it’s important to understand a simple fact that not all traffic on your website is equal. They can be broadly categorized into high-quality traffic and low-quality traffic.
High-quality traffic is qualified and is directed to generate an improved ROI. Though this sounds pretty obvious but is often an important fact that is overlooked by many.
Always remember if the traffic is not qualified and targeted, then they are just numbers and that too of no use.
keeping this aspect in mind is a must on our way to explore the title of increasing traffic to your site. So now coming to the core of it, here are the ways of how you can increase website traffic –
1. Social Media [Without Paying a Penny]
Social media drives all types of people and at least 75% of the people from our generation have their account on one or another social media website. That’s what makes the social channels the best way to connect with your target audience and generate traffic.
A targeted and customer-centric approach of posting content will be the best way to engage users. The more you’ll publish about your brand and its product, the more traffic you’ll be able to generate.
The famous traffic sources Facebook, Twitter, Instagram, Google plus & YouTube can help you the most.
With time, you will be able to multiply your brand’s public reach as more and more people will be coming to your Pages, channel, profile or handle. Once having a good following, you can redirect a lot of quality traffic to your website. With creative and business-oriented social media posting, it is not too tough to increase website traffic.
2. Online ads [Paid Methods to increase website traffic without SEO]
Online ads are the easiest way to generate at least hundreds of clicks (if not thousands) to your website. Also with the new ad and social media platforms coming up and getting innovated constantly, getting online ads in focus and in the attention of right people has become easier than ever.
But, if you want to drive traffic through the search engines, it is significant that you must learn, ahead of time, how you will drive money from this traffic.
The main idea you need to crack here is the way or measure to drive or generate a good ROI from these ads if you plan to undertake to advertise for a long-term.
The different types of methods, which you may use for running the ads, are:
– Facebook Ads / Social Ads
Facebook Ads is one of the most convenient & powerful ways to get more traffic to your site. Before starting to advertising on Facebook, you must understand some important metrics such as customer acquisition cost (CAC), which refers to the cost which you spend to bring people to your website. Beside this, you must have a powerful strategy to convert visitors into subscribers and subscribers to customers.
As Facebook has an intelligent system to target the potential customers, your ads will be viewed by the people who are actually interested in taking similar services, resulting in more visitors to your landing pages and more sales.
In a similar way, you can also try Twitter Ads and LinkedIn Ads too.
– Banner/Display Ads
Banners and display ads are a great way of online advertising, but most of us do not know how to make the best use of these. You can, of course, buy the banner ads to increase the traffic for your website, but how will it benefit you the most?
Well… let us explain it to you –
Let us assume that you run are a professional wedding photographer and want to generate traffic through display ad.
Now, think of the businesses which are not competing you but run in synchronization with your professional. Or, think about which type of other services your potential clients may be using.
What came to your mind?
Bakers, Caterers, Wedding halls and more… right?
What if you run your ad on the website of above-described type of websites, which are already going well?
By doing so, you can direct more traffic to your website and grow your business faster.
A similar method can be used for other types of businesses too. You may also use Google’s services for running your ads.
When you start running ads, you need not make it big on the first chance and there is no need either. Do this for a week, so that it can assist you to learn how different social media platforms work.
After a week, try working on changing those metrics for good. You can categorize these metrics into, number of signups, profit, total traffic count, etc.
Experimenting with various ad platforms is something that you should always keep in mind.
This is another way to bring up website traffic. There are two main aspects you need to follow when it comes to guest blogging.
First, search for good websites that are best-suited to your business nature and will accept your guest posts too. Now if you are thinking of how to locate such websites, Google is your saviour. You can find such websites by simply searching them within Google.
Second, create an engaging and good quality content piece that is worth enough to be posted as a guest blog.
Please Note – Always be respectful when trying to approach any reputed site that you wish to guest blog on. Make sure to follow the guidelines or instructions when dropping a proposal for the guest blog and also when to submit your guest blog.
Forums, Groups, and Communities
On researching a bit, you will be able to find many online forums related to your business, where your target customers and competing businesses meet on regular basis. These forums, if used wisely, can bring a lot of traffic to your website.
Please note that the members of these forums are not too supportive, so you’ll have to stay away from direct promotion.
Focus on solving the real problems or real users. In the end, this will help you get promoted in the forum community, giving you the privilege of adding the link to your signature and bio – indirectly improving your search engine ranking (due to the quality backlinks) and driving more traffic to your website.
Additionally, you can create a group and join some relevant Facebook Groups. You should choose the strategic approach while choosing any group, when to post, and most importantly what to post.
LinkedIn groups are especially useful for the service industry. For an example, marketing agencies, IT companies, SaaS product creators, writers and other such types of people can gain a lot and increase website traffic through these groups.
Google+ Communities are also same as Facebook & LinkedIn groups. You can use the same strategy for it too. People looking for additional ways of marketing through social communities can opt for Google Plus. Also, having a good Google+ profile and a link to your website is that profile is helpful too.
Comments on Blog and Social Media Pages/Posts
Another great way is to opt for blog comments as a measure to drive high traffic to your website. So when we say using blog commenting, what we really mean?
Here your process starts with finding websites that are best-suited to your business nature. It is a really good practice to comment on industry-oriented websites as it will bring in targeted and qualified traffic on your website, which might not be the case with non-industry sites.
This targeted traffic has a higher chance to give out a better conversion rate and other metrics as discussed above, than a low-quality site that might generate traffic, but just for numbers.
It’s always a great thought to avoid commenting on competitor blogs. This is nothing else, but just to show business respect. When you add a comment, make sure its worthy for a healthy discussion.
If you receive further queries or different thoughts over your comments, make sure to take some time out and answer those questions thoughtfully. This will give a reflection of the expertise and professionalism and will encourage readers to involve more and trust your wisdom.
Same can be done with social media pages and influencers’ posts, or even, by replying to your customers who are reaching out to your brand with some issue or query. This process will not only bring you more followers but also, more traffic to your website, as you will be influencing many new and potential customers without actually putting any extra effort. Twitter, LinkedIn, and Facebook are the ideal platform for the businesses to do such things and increase website traffic without SEO.
So, now that you have gone through the different tricks & ways of getting more traffic to your website. Now whether you use one of them or all or a mix of them, and which one has the ability to transform your visitor’s count and the way your website attracts its audience.
Try them out, if you haven’t till date and do share your results with them. Also, if you have experienced any other way that helped you increase website traffic without SEO, do share them with us.