The basic knowledge about marketing that we all have is SEO is one of the best ways to generate quality traffic for a website. But, thinking it is the only way to generate traffic and search results is wrong.
Judging the traffic sources well is a must to excel the search engine game. Relying only on SEO completely is a mistake that you really don’t want to make.
I have received many queries regarding how to increase website traffic without relying on SEO, so here’s a post dedicated to this.
Here we will build an understanding for various ways and measures that can be undertaken and how can each source of traffic be optimized.
To start with, it’s important to understand a simple fact that not all traffic on your website is equal. They can be broadly categorized into high-quality traffic and low-quality traffic.
High-quality traffic is qualified and is directed to generate an improved ROI. Though this sounds pretty obvious, but is often an important fact that is overlooked by many.
Always remember if the traffic is not qualified and targeted, then they are just numbers and that too of no use.
keeping this aspect in mind is a must on our way to explore the title of increasing traffic to your site. So now coming to the core of it, here are the ways of how you can increase website traffic –
Online ads are the easiest way to generate at least hundreds of clicks (if not thousands) to your website. Also with new ad and social media platforms coming up and getting innovated constantly, getting online ads in focus and in attention of right people has become easier than ever.
But, if you want to drive traffic through the search engines, it is significant that you must learn, ahead of time, how you will drive money from this traffic.
The main idea you need to crack here is the way or measure to drive or generate a good ROI from these ads, if you plan to undertake advertising for a long-term.
When you start running ads, you need not make it big on the first chance and there is no need either. Do this for a week, so that it can assist you to learn how different social media platforms work.
After a week, try working on changing those metrics for good. You can categorize these metrics into, number of signups, profit, total traffic count, etc.
Experimenting with various ad platforms is something that you should always keep in mind.
This is another way to bring up website traffic. There are two main aspects you need to follow when it comes to guest blogging.
First, search for good websites that are best-suited to your business nature and will accept your guest posts too. Now if you are thinking of how to locate such websites, Google is your savior. You can find such websites by simply searching them within Google.
Second, create an engaging and good quality content piece that is worth enough to be posted as a guest blog.
Please Note – Always be respectful when trying to approach any reputed site that you wish to guest blog on. Make sure to follow the guidelines or instructions when dropping a proposal for guest blog and also when to submit your guest blog.
Comments on Blog
Another great way is to opt for blog comments as a measure to drive high traffic to your website. So when we say using blog commenting, what we really mean?
Here your process starts with finding websites that are best-suited to your business nature. It is a really good practice to comment on industry oriented websites as it will bring in targeted and qualified traffic, which might not be the case with non-industry sites.
This targeted traffic has a higher chance to give out a better conversion rate and other metrics as discussed above, than a low-quality site that might generate traffic, but just for numbers.
It’s always a great thought to avoid commenting on competitor blogs. This is nothing else, but just to show business respect. When you add a comment, make sure its worthy for a healthy discussion.
If you receive further queries or different thoughts over your comments, make sure to take some time out and answer those questions thoughtfully. This will give a reflection of the expertise and professionalism and will encourage readers to involve more and trust your wisdom.
SO, now that you have gone through the different tricks & ways of getting more traffic to your website. Now whether you use one of them or all or a mix of them, any which one has the ability to transform your visitors count and the way your website attracts its audience.
Try them out, if you haven’t till date and do share your results with them. Also, if you have experienced any other way that helped you increase website traffic without SEO, do share them with us.