Chances are your email might go straight to the trash can if your email subject line doesn’t click with the reader in a fraction of a second. It could be any sort of mail – a mail regarding a job, a serious official mail, or a mail to pitch for business or build a new relationship or for that matter even a bulk marketing newsletter.
Subject lines can make or break the fate of your email. It is true that sometimes you just can’t afford the miss.
What should you think before writing the line which is your email subject? How should you craft it? It is very important for you to spare enough time developing the best subject line.
Let us look at few ways that can help you with how to write subject line that readers want to open.
1. Frame it later
- 1 1. Frame it later
- 2 2. The shorter the better
- 3 3. Make the purpose clear
- 4 4. Avoid using characters, numbers to gain attention
- 5 5. Use CAPS judiciously
- 6 6. Keywords
- 7 7. What’s in for the Reader
- 8 8. One word subject line
- 9 9. Tonality
- 10 10. Spelling Mistakes
- 11 11. Misleading
- 12 12. Using FW: to sound viral:
If getting started is a problem for you, write down your email first and then revise it. Then, move on to writing the email subject. In this case, you have out-poured your entire sentiment and message and now clear with what action you want the reader to take. Now that ‘action’ becomes central idea that makes your way to your subject line.
2. The shorter the better
Your subject line looks best when its short and to the point. It doesn’t take too much time and effort of the reader and he actually enjoys reading the subject line if it is worded up to 5 to 6 words.
3. Make the purpose clear
It should be clear from your subject line what you want the reader to do. If you want him to write back to you or send your ideas, you must add an indication of that in the subject line with “Seeking Guidance on…” If it is a do not reply back mail, then make that clear in the email subject itself with a DonotReply in the Sender Name.
4. Avoid using characters, numbers to gain attention
Unnecessary use of figures such as “50% off on sale” or using special characters in your subject line can instantly piss off your reader. The instant reaction to this is something you can imagine. Avoid the drama, just come to the point.
5. Use CAPS judiciously
Avoid using CAPS for your entire subject line, but use it selectively wherever necessary, for instance, with words such as FREE.
Use the important keywords of your message in the subject line. If it a contest, then put the name of contest first and then carry on with the email subject line. Readers are particularly attracted to their favorite things, be it a store, a blog, or a contest.
7. What’s in for the Reader
In case of marketing and promotional emails, focus on “what’s in for the reader ” when writing the subject line. This can excite the reader to open the mail and explore the details.
8. One word subject line
While some people may view it as extremely attractive, others may simply get panicked by the one word and see it as scam. So don’t try to be so creative that it is mistaken as a scam.
Tonality is extremely important in any communication, any message and definitely in the case of subject line as well. If you are inviting the reader to browse through the latest arrival of women’s wear, avoid the high pitch drama. Keep it simple and sober when all you need is the reader to relax and browse.
There is no need to mentioned words like “HOTTEST” etc to build up excitement when there is no need for excitement. On the other hand, official mails need to have fewer words in the subject line and suggest a serious/business tonality – such as FYI, Proposal for XYZ Client, Invoice for XYZ,
10. Spelling Mistakes
Avoid spelling mistakes in the subject line. It can piss off the reader and he immediately look down upon you and your company.
Don’t try to act smart by misleading the reader by writing a subject line which is a little off from the actually message in the mail. You will marked as spam forever.
If you are trying to use FW: to sound very authentic or to create a viral impression, don’t be disturbed if it doesn’t cut any deal for you. Cheating or creating a false impression is certain not a way to win a genuine response.
The above tricks, ‘to dos’ and ‘not to dos’ will work for you for sure. You may find newer and more innovative ways to write your subject lines that readers want to open, they will click with them as long as they are written keeping the basic rules in mind. If you value your reader, his time and attention, it will surely resonate in your subject line and that’s what’ll pull your reader with interest and genuine attention.