A well-planned and thought of Content marketing strategy is a perfect way to build valuable relationship and loyalty towards your brand. It leverages a brand to position it as a leader and hold market authority. It equally promotes brand selling and help to learn and have a better understanding towards the target audience.
But how a well-planned or thought of marketing strategy is evaluated? How will its effectiveness be judged?
From creation to distribution, is critical to iterate its success. Though there are many readymade analytics available on the web, but an effective metric is a must to address both issues and opportunities in your content strategy.
Many marketers find it hard to measure the effectiveness and results of their content strategy. Though the ultimate goal and metrics is ROI, but when it comes to Content Marketing, there is whole lot of parameters to match up.
So to bring up the valuable reasoning for Content Marketing and its investment, here are few main metrics that can help marketers to assess their content-based marketing efforts and why Content Marketing should be aggressively be a part of their Marketing Mix.
Metric 1 – Consumption Metrics
Looking at the total number of readers who will consume the content produced by you, the platforms/channels they will use and the exact frequency of their consumption. The ones who are in the consumption or sharing phase are placed at the top of the funnel/sales funnel. Firstly, numbers like, page views, visitors (unique), average time on the site or blog page, bounce rate, etc. can be assessed using Google Analytics. Blog marketing has become a trend and these figures are crucial in the content marketing plan. Secondly, with the number of downloads and form completion, one can judge the engagement of the audience or user. Third, there are many tools that can evaluate the social media involvement and numbers. Almost all social platforms have their internal insights and analytics, but for a separate tool, bit.ly can help marketers measure the CTR. Fourth, tools like, MailChimp, Marketo, Eloqua, and Constant Contact can help measure the clicks and open rate of the email campaigns.
Metric 2 – Sales metrics
This applies to clients at the base of your business channel where you’ll need to take a gander at the dollar sum and percent estimation of chances affected or created and those eventually won. Utilize a CRM device like Salesforce or Full Circle CRM for this.
Metric 3 – Generation metrics
These are an inside appraisal of your substance operations. How is your group (counting individuals) performing against publication timetable due dates and objectives? To what extent does it take your group to transform a substance thought into a distributed bit of substance? What number of bits of substance do you consistently distribute in a week or month? You’ll have to gauge these regions all alone after some time. I recommend utilizing a straightforward Microsoft Excel spreadsheet to track this.
Metric 4 – Cost metrics
These are among the most vital since they enable you to ascertain an arrival on speculation or ROI for content showcasing. What does it cost to deliver and appropriate each blog entry, white paper, or email crusade? Make sure to consider not just the cost in staff time or independent spending plan however stock pictures, outline charges, and any paid circulation channels.
So now if you can answer all the four key metrics, you have a holistic content marketing measurement system to evaluate content marketing statistics, that will leverage your business to efficiently and effectively judge content marketing and the efforts invested in it. Marketers can easily assess the actual and accurate ROI on a per piece basis, as well as on your overall initiative that goes into Content Marketing.
Always remember, that content isn’t just about consumption, so don’t only track consumption. In fact, it is all about sharing and leads and sales.
Now after learning the importance and right set of evaluation, it is time to realize the importance of effective content creation. Though most business are still not sure of the fact to invest in a dedicated resource for content development, but with evolution of content industry, brands realizing the importance of Content Marketing later the time, will definitely lack behind the competition that is making the most out of Content Marketing.
To make sure you hire and invest in a valuable resource, it is crucial that you select an effective resource that can justify your cost to the Content Marketing efforts.
Now the brilliant question arrives, How to locate or hire a writing professional that is 100% an asset than a liability?
Here’s the answer:
You can easily hire professionals who excel at writing, editing or creating exclusive and keyword-rich web contents for you. As the web domain generates countless contents of various types, it is very crucial that your content is customized according to your specific objective and the target audience. There are writers and editors who specialize in certain types or contents and subject-matters. They will generate unique keyword-specific contents to help you achieve your business objectives or marketing goals. If you want your website or personal blog to reflect a professional outlook, you must employ a qualified and experienced writer to develop your web contents. A uniquely engaging content can be really helpful to boost up the search ranking of your website and guarantee that the viewers always come back for more.
Not only this, platforms like Contentmart, come up with endless benefits of hiring a freelance writer. With free registration and 100% satisfaction, they are aiming their efforts to serve businesses who are more than keen to make most of the not-so new marketing – Content Marketing.
To Wrap it up
With an understanding of content creation, the creators and its evaluation with metrics, the Content marketing strategy (building & execution) becomes much easy for a business. So without much delay, make the most of this evolved technique and include it in your marketing mix as a marketing tool to achieve desired business goals instantly.
What are your thoughts about this? What metrics you use to evaluate your social marketing or content marketing success?
Do share your suggestions or feedback with us or Content marketing tips or in case you have any more metrics to add in this list, feel free to enlighten us!