The Man is such a resourceful creature that he will find his way out of anywhere. Hence, subverting the internet controls to boost search engine rankings should not be a tough job for him at all. We are referring to the period before 2012. Link building was very easy during those times. The SEOs used various link building strategies like guest blogging, using paid links, networking, press releases, and a host of others. The main objective was to improve the SEO rankings.
- 1 Manipulative Tactics
- 2 Expert Opinion
- 3 Effective Link Building Strategies
- 3.1 1) Analyze your competitors
- 3.2 2) Blow your own trumpet
- 3.3 3) Guest Blogs
- 3.4 4) Interact in your niche
- 3.5 5) Media and Public Relations
- 3.6 6) Create great content
- 3.7 7) Create Effective backlinks
- 3.8 8) Local Directories
- 3.9 9) Connect with your target audience
- 3.10 10) Try out image-based link building
- 3.11 11) Create Infographics
- 4 Backstage Methods
- 5 Final Words:
You can find unscrupulous people everywhere in the world. Such webmasters began using manipulative link building tactics to gain an unfair advantage over the others. This made Google roll out the Penguin update in 2012. This update targeted those websites that used these manipulative tactics and started penalizing them. As a result, the SEOs became wary of link building.
Now, all link building cannot be bad. However, Google had to draw the line somewhere. The Penguin Update has put a check on the illegal link building tactics used by the rogue webmasters. However, genuine people have to suffer as well.
Matt Cutts, head of Google’s web spam, opines that the focus should be on creating effective websites that entice people to link to them. Webmasters should not focus on the links themselves. Recently, John Mueller, Webmaster Analyst, agrees with Matt Cutts. He goes one step further to state that focusing on link building by Google can be detrimental to its interests.
Link building is still an integral part of boosting web authority. Hence, webmasters should concentrate on legal link building techniques to supplement their SEO strategy. We shall look at 5 link building strategies that are still effective post the Penguin Update.
Effective Link Building Strategies
Link building is an important SEO strategy. The Penguin Update has put restrictions but one can always find ways to subvert them. This article provides such link building tips.
1) Analyze your competitors
Concentrate on your strengths and find out the weaknesses of your competitors. Use them to your advantage. This allows you to create an effective website attracting people to link to it. This is subscribing to Matt Cutts’ advice. This is one of the best SEO strategies for 2017.
2) Blow your own trumpet
Sometimes, blowing your own trumpet helps a lot. If you do not come forward to highlight your achievements, who will? No one knows your company better than you do. Hence, it is right on your part to present your company in the best possible manner. Write effective content using the right keywords. Provide expert advice to your customers and hand out free tips. This can make people reach out to you. This is one of the most effective link building strategies. You can also refer to it as an extension of Matt Cutts’ opinion.
3) Guest Blogs
Guest blogging has always been an effective link building technique. There is always tremendous value to a guest blog. One should note that the quality of the content is more important. An expert opinion on the subject will always hold water. This is one of the best link building techniques to improve your web authority.
Have experts to write on your guest blog. Their opinions count a lot. Google may have cracked down on the spam links but they do give great credence to the relevance of the content. They look beyond the usual metrics of page rank, domain authority, etc. The relevance of the content has become very important today. Hence, guest blogs that provide value to your website are always welcome.
4) Interact in your niche
Find out the companies that are in your niche and have close interaction with them. You will be able to make some of their customers subscribe to your links as well. Participate in such community meetings regularly. Maintain contact with other organizations that have similar interests to that of your niche. The social media is the perfect platform to do so.
5) Media and Public Relations
Media can play a great role in link building. In fact, they perform the same role as that of a guest blog. You can induce the online publications to include a link to your website when you contribute a story to their publications. Using services such as HARO can allow the reporters to post or respond to queries. This is one of the most effective link building strategies.
The advantage of this strategy is that it does not cost you a dime. The system is such that you get email alerts whenever a reporter poses a query. You can respond to it via email. In this way you will help a reporter out. This is a mutually beneficial situation for both the website and the reporter.
The traditional PR methods still hold good for building effective links. You can add the social media interaction to this PR. You have a great combination on your hands. These link building tips can build your credibility in the industry thereby increasing the inward links automatically.
6) Create great content
One of the strongest links building tactics is to write strategic content. Arouse an eager want in the person reading your content. This will make him reach out to your link without you having to ask him to do so. People always love to share amazing content. Imagine the reach when customers start sharing your content on their social media and other communication channels.
Compelling content need not be salesy in nature. It should provide maximum information in the most concise manner. Hiring a good content writer to frame your content is a sensible thing to do.
Creating content for people to link to your website is one aspect of link building. You should also concentrate on creating content that can link to your website from other sources. This is a foolproof method to create links back to your website.
Creating backlinks to your website is a good idea. However, the relevancy does matter in these cases. The Google algorithm places great emphasis on the relevancy factors. They treat irrelevant backlinks as spam.
8) Local Directories
Citation building has become vital in the industry. It has become as important as links are because these citations can indirectly link to your website by providing details of you name, addresses, and other personal data. Take the help of local directories like Yelp for providing the citation links. A mere mention in these local directories can add value to your brand. This has become one of the SEO strategies for 2017.
9) Connect with your target audience
There cannot be a better solution that maintaining personal contact with your target audience. It can be difficult for larger businesses but the smaller ones can benefit from such meaningful interactions.
Social media can play a great role in this. Invite your customers to important events in your business. Similarly participate in the local events as well. This will help to develop a long-lasting bond that can automatically strengthen your business value.
This requires you to do your homework correctly. You should do a bit of research and determine the pages that contain your logo. It could be part of other websites’ sponsorship opportunities. It can also be present in media or press interviews. You can contact your webmaster and request for conversion of such image links into text links. This is one of the novel link building tips.
11) Create Infographics
Creating interesting Infographics is also a great way to enhance your link building activities. Images can always convey the message better than words. This is one of the common link building techniques used by various companies.
You have just seen 11 simple link building strategies that can help you build up your links post Penguin 2012 Update. One can employ certain backstage activities as well. Let us look at a couple of them.
In case you have been hit badly by Penguin 2012 Update, you should not concentrate too much on cleaning up your entire website. It is better if you just remove or undo the spam links that direct to your website. Blacklist such links completely from your website. Make sure that such links do not direct to your website in the future. Now, go to build new strong links. Over a period your good links will outweigh the bad ones.
2) Change the anchor text
Use a variety of keywords that relate to your business but do not spam. Some of the examples can be the use of anchor text like ‘click here’, or ‘visit this website’ instead of the usual keywords. This might help you outwit the Penguin.
The Penguin Update 2012 is for the betterment of the industry. Respect it and adopt genuine link building strategies. This can pave the way for the improvement in your SEO rankings. Consider the Penguin 2012 Update as a big favor that has helped you to clean all the junk links from your website.