Any business requires customers to turn the corner. In applies as much to the lemonade shop as it does to the online website store. In the former case, you can keep the shop physically open from morning to night and invite people personally. Is this possible in an online website store? Your guess is as good as mine. Increasing website traffic is the only way to improve to ensure patronage. There are innumerable ways of ensuring customer patronage of your website.
We shall discuss the three prime ways adopted by people to increase website traffic. They are social media marketing, Email marketing, and SEO.
Three Ultimate Ways To Increase Website Traffic
- 1 Three Ultimate Ways To Increase Website Traffic
- 1.1 Social Media Marketing
- 1.2 Search Engine Optimization
- 1.3 Email marketing
- 2 Final Words
Social Media Marketing
What has social media to do with marketing? You might have this question raging in your mind. The concept of marketing has undergone a huge transformation. Seth Godin, one of the best-selling authors says, “Marketing is no longer about the stuff you make but about the stories you tell.” Now, you understand why social media marketing has become a rage. People love to share stories. Today, marketing has become an activity that requires you to tell stories. Let us learn how to get traffic to your website using social media.
Optimize according to the platform
When it comes to social media, you have lots of platforms. Facebook, Twitter, Instagram, Quora, Reddit, are some of them. Each platform has its individual characteristics. As they differ from platform to platform, optimizing the posts is of prime importance. The ultimate objective is to make the posts eye-catching. Let us take the example of Facebook. Facebook posts require high-quality photos, great descriptions, and a compelling link. Similarly, other platforms have their requirements. This can enable you to get more traffic to your website.
Sharing schedules are important
The frequency of sharing social media posts is important to ensure quality engagement. A very high frequency can have the exact opposite effect whereas long gaps in between posts can dilute the essence. Hence, one should formulate a viable sharing schedule. Some messages need you to send them immediately whereas some can wait until the next day as well. Similarly, some messages might require weekly updating whereas a fortnightly update can suffice for some. Ascertaining the right balance is the key.
Repeating the same post and content frequently can amount to spam. Refrain from doing so. Instead, you can share fresh blogs, videos, and other engaging content. Sharing spammy content can put off the viewer.
There are many ways of sharing content on social media. Having a sharing button on your website can do so instantaneously. You get such sharing buttons on WordPress. Choose the ones that suit you the best and place it right below your article. You can share the content directly on social media and increase website traffic free.
Know when to post
The timing of the post is very important. Research shows that the following times are the best for posting content on social media.
- Facebook: Never post on Mondays and Tuesdays. You can do so between 3 and 4 pm on Wednesdays and 1 and 4 pm on Thursdays and Fridays. The best time to post on weekends is between 12 and 1 pm.
- Twitter: Refrain from posting on weekends. The ideal time to post is between 12 and 3 pm from Mondays to Fridays with Wednesdays from 5 to 6 pm.
Similarly, you have different times for the other social media platforms. Adherence to these schedules can be a traffic booster.
Posting on Quora
Quora is a fantastic place to post social media content. A large number of people read articles on Quora and contribute to it as well. This is one of the best interactive social media platforms available today. It is not only knowledgeable but an authority website as well. Quora has strict quality norms for its thousands of categories. Asking a strong question can make the post go viral within no time. This is the best platform for you to share stories. You can see a lot of personal experiences on Quora. It has an unprecedented number of website visitors.
Search Engine Optimization
SEO is one of the best ways to boost website traffic. Practically, every person has used SEO techniques to reach websites that he would otherwise not know. Let us see how to increase website traffic using SEO techniques.
SEO and keywords are synonymous with each other in many ways. You use keywords in your content, titles, Meta tag descriptions, etc. These keywords help the search engines to establish the relevance of your content with what the client types on the search bar. Using long-tail keywords is one way of increasing organic traffic. Similarly, location-based keywords generate a higher volume of traffic.
Keywords do help to find out the website pages. In order to sustain user interest, you need effective content. The attention span of a consumer is very low. One should be able to attract and hold the customer’s attention for a sufficiently long period. Good and effective content helps to do so. This is still one of the best ways to increase website traffic rankings. The length of the content is important as well. Short content does not provide much information whereas very longs ones do not sustain user interest. Adopting the right balance is the key. The freshness of content is a key factor to increase website traffic. Internal linking can get you a lot of traffic as well. Writing good content is one way how to get traffic to your website.
There are many other ways by which SEO can improve website traffic. One way is to use experts to write your blogs. This is also known as Guest Blogging in these circles. You get quality content when an expert writes your blog. SEO Outreach is a nice way of generating web traffic. Quality content can allow you this privilege of building relationships with other websites that could one day translate into links. Thus can also lend a sense of authority to the website
These are certain popular search engine optimization tips that can help to increase your website traffic.
Email marketing is an old method of increasing website traffic. Nevertheless, it is a very effective one at that. One has to be creative and utilize novel methods of enticing people. Let us look at some Email marketing techniques that help in boosting website traffic rankings.
Personalized emails work
Research shows that people respond to personalized emails more than the usual spam ones. The situation has arisen because of excessive use of this mode of marketing. Anything in excess is always bad. However, personalized emails do receive the desired response from customers. Supplement the personalized email with dynamic content. When we use the word dynamic content, we refer to the one that is relevant. Including images and video presentations inside emails can also do the trick.
Usually, you find content marketers sending irrelevant emails to people on their email mailing lists. They do so thinking that quantity will always score over quality. Under the present circumstances, it cannot. People opt out of such email lists in case you keep bombarding their email inboxes with irrelevant messages. Therefore, segmentation of the users is very important. This will enable only the particular segment in the niche to receive the promotional emails. This is good way to drive traffic to your website.
Placing Ads in emails
Placing advertisements in emails is one of the best ways of generating good income. Advertisers can use your email links to place their advertisements. In the process you gain money. At the same time, this is a good way of contacting potential customers as well.
Make your email marketing campaign responsive
Today, people do not use the computers of laptops to browse the internet. They have alternate methods of doing so such as mobiles and tablets. This requires you to tweak your content and make it responsive. This enables the customer to view on any screen with ease.
Email marketing content should be different for other marketing content. People do not have a large attention span to read huge emails. They just like to skim through the mail. Hence, the subject matter is very important. Those few lines should provide the gist of the email message without the customer feeling the need to open the mail. Concise content is very important in an email message. You can boost website traffic using this simple technique.
Analyze email results
Use analytical tools like Google Analytics to analyze your open and click rates. Strong rates can result in a positive impact thereby acting as a traffic booster. This analytical tool can help you understand customer behavior as well.
There is a great need for you to explore ways to increase website traffic. They can be useful to you in increasing your sales turnover and thereby profit. Social media marketing, SEO, and Email marketing are three ways bloggers employ to boost website traffic.